Influencer Marketing
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Permission granted by Crocs, Inc.
How cult brands like Crocs, Southwest see influencer marketing evolving
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
By Peter Adams • March 10, 2025 -
Courtesy of NWSL
NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor
The “Call Her Daddy” host’s beverage brand is supporting pop-ups and an official fan community as part of the deal with the women’s soccer league.
By Peter Adams • March 7, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Papa Johns
Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads
Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.
By Jessica Deyo • March 6, 2025 -
Courtesy of Twitch
Twitch simplifies sponsorship, revenue opportunities for streamers
A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards.
By Aaron Baar • March 6, 2025 -
Courtesy of Bombay Sapphire
Why Bombay Sapphire is using DJ sets and office happy hours to push gin
In the latest iteration of “Tastes Like It’s Friday,” lifestyle creators will be tasked with breaking down misconceptions about gin.
By Chris Kelly • March 6, 2025 -
Retrieved from DSW on February 26, 2025
How DSW’s CMO is overhauling the brand for a new age of retail
Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at the eTail Palm Springs conference.
By Chris Kelly • Feb. 28, 2025 -
Courtesy of WeWard
WeWard lines up Venus Williams to stand out in fitness app crowd
Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards.
By Aaron Baar • Feb. 27, 2025 -
Courtesy of Sprite
ColumnCampaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett
Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different generations.
By Chris Kelly • Feb. 21, 2025 -
Courtesy of Brinker International
Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV
Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.
By Sara Karlovitch • Feb. 13, 2025 -
Retrieved from True Religion on February 11, 2025
True Religion centers on authenticity for ‘Own Your True’ brand platform
The effort includes a tie-up with pop star Anitta and comes weeks after private equity firm Acon Investments bought a controlling stake in the brand.
By Aaron Baar • Feb. 13, 2025 -
Courtesy of CeraVe
How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’
The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.
By Chris Kelly • Feb. 13, 2025 -
Courtesy of Adidas
Adidas tackles sports sideline pressures with ‘You Got This’ campaign
An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.
By Peter Adams • Feb. 11, 2025 -
Courtesy of Tums
Deep DiveAs Super Bowl’s cultural cachet grows, brands look beyond in-game ads
Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad.
By Chris Kelly • Feb. 6, 2025 -
Permission granted by Oreo
Oreo hypes Post Malone cookie drop with new Snapchat ad format
The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.
By Peter Adams • Feb. 5, 2025 -
Permission granted by Mastercard
Mastercard helps Lady Gaga fans sow ‘Mayhem’ in music culture play
A tie-up with Gaga around her eighth studio album saw the payments marketer unveil the singer’s latest single around the Grammy Awards.
By Peter Adams • Feb. 3, 2025 -
NanoStockk via Getty Images
Inside the marketing industry trends to follow in 2025
During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.
By Marketing Dive staff • Jan. 31, 2025 -
Stock via Getty Images
Creators can be a full-funnel marketing tactic, Snap study finds
Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains undetermined.
By Aaron Baar • Jan. 27, 2025 -
Courtesy of Kind
Kind embraces Gen Z trend bed rotting in new campaign
One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers as a form of self-care.
By Sara Karlovitch • Jan. 24, 2025 -
Courtesy of Pacsun
Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.
By Peter Adams • Jan. 15, 2025 -
Courtesy of McDonald’s
McDonald’s value menu launch gets inspirational boost from John Cena
The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform.
By Peter Adams • Jan. 7, 2025 -
Courtesy of Athletic Brewing
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more “big guys” into the nonalcoholic category.
By Chris Kelly • Jan. 6, 2025 -
Retrieved from Dunkin on January 02, 2025
Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign
The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe” with Artists Equity.
By Peter Adams • Jan. 2, 2025 -
Duane Prokop via Getty Images
NFL teams with Betches Media to grow viewership among women
The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including social and digital campaigns.
By Aaron Baar • Dec. 19, 2024 -
Courtesy of JBL
How JBL’s college marketing is evolving to deliver long-term brand value
Influencer content on Instagram and TikTok is “blowing away” industry benchmarks, according to marketing execs at the Harman-owned brand.
By Chris Kelly • Dec. 18, 2024 -
Permission granted by PepsiCo Foods US
Sponsored by D3 (PepsiCo Foods US)An ‘anti-marketing’ marketing channel for Gen Z
How the FLVR social channel has grown into one of the biggest branded food entertainment communities on TikTok.
By James Clarke, Senior Director - Digital & Social, D3 (PepsiCo Foods US) • Dec. 16, 2024
