Social Media
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Retrieved from Coca-Cola on March 05, 2025
Q&AWhat Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
By Chris Kelly • March 10, 2025 -
Permission granted by Crocs, Inc.
How cult brands like Crocs, Southwest see influencer marketing evolving
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
By Peter Adams • March 10, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of NWSL
NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor
The “Call Her Daddy” host’s beverage brand is supporting pop-ups and an official fan community as part of the deal with the women’s soccer league.
By Peter Adams • March 7, 2025 -
Courtesy of Papa Johns
Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads
Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.
By Jessica Deyo • March 6, 2025 -
Courtesy of Samyang
How instant-ramen marketer Samyang built Gen Alpha’s favorite brand
The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to turn popularity on social media into real-life results.
By Chris Kelly • March 3, 2025 -
Courtesy of Gap
Gap and Parker Posey celebrate self-expression in spring campaign
“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.
By Jessica Deyo • Feb. 27, 2025 -
Bruce Bennett via Getty Images
IHOP in-houses creative as part of bid to return to cultural relevance
The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.
By Peter Adams • Feb. 26, 2025 -
Courtesy of Honda
Honda keeps dreaming with new SUV campaign boosted by TV, Reddit
A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport.
By Chris Kelly • Feb. 24, 2025 -
Dan Kitwood via Getty Images
ColumnSociable: Musk’s newfound political influence could spark financial turnaround for X
A number of big brands are reportedly now considering a resumption of ad spend on X.
By Andrew Hutchinson • Feb. 21, 2025 -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series
“Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows.
By Jessica Deyo • Feb. 20, 2025 -
Courtesy of Coca-Cola
How Coca-Cola is marketing Simply Pop, its first prebiotic soda
As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop.
By Chris Kelly • Feb. 18, 2025 -
Retrieved from TikTok on March 18, 2021
ColumnSociable: TikTok reinstated in US app stores after assurance from attorney general
Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores.
By Andrew Hutchinson • Feb. 14, 2025 -
Courtesy of Brinker International
Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV
Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.
By Sara Karlovitch • Feb. 13, 2025 -
Courtesy of Reddit
ColumnSociable: Reddit posts solid Q4 revenue growth
Revenue grew 71% year over year, mostly driven by expansion of the platform’s ad business.
By Andrew Hutchinson • Feb. 13, 2025 -
Retrieved from True Religion on February 11, 2025
True Religion centers on authenticity for ‘Own Your True’ brand platform
The effort includes a tie-up with pop star Anitta and comes weeks after private equity firm Acon Investments bought a controlling stake in the brand.
By Aaron Baar • Feb. 13, 2025 -
Courtesy of CeraVe
How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’
The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.
By Chris Kelly • Feb. 13, 2025 -
Photo Illustration by Drew Angerer via Getty Images
ColumnSociable: Big tech players emerge as likely partner for TikTok US
Oracle, Microsoft and Amazon are among those looking at partnering with the app.
By Andrew Hutchinson • Feb. 11, 2025 -
Courtesy of Nike
Deep DiveJust did it: Women-focused Super Bowl LIX ads score as other marketers falter
Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.
By Peter Adams , Chris Kelly • Feb. 10, 2025 -
Illustration: Madeline McMahon for Industry Dive
Super Bowl LIX: Analyzing the game’s advertising and engagement data
The big game’s ads, broken down by key stats reflecting cost, reach, performance and more.
By Sara Karlovitch • Feb. 10, 2025 -
Courtesy of NYX Professional Makeup
NYX teams with DraftKings for Super Bowl LIX predictions game
Consumers can predict which pop-culture moments may happen during the game for the chance to win a share of $60,000 in prizes.
By Jessica Deyo • Feb. 6, 2025 -
Courtesy of Kia
Kia counterprograms Super Bowl with mobile game
Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.
By Aaron Baar • Feb. 6, 2025 -
Courtesy of Tums
Deep DiveAs Super Bowl’s cultural cachet grows, brands look beyond in-game ads
Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad.
By Chris Kelly • Feb. 6, 2025 -
Permission granted by Oreo
Oreo hypes Post Malone cookie drop with new Snapchat ad format
The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.
By Peter Adams • Feb. 5, 2025 -
Dan Kitwood via Getty Images
ColumnSociable: Will Elon Musk’s growing political ambitions help or hurt X?
As Musk digs deeper into politics, a number of big brands are looking to resume their ad spend on X.
By Andrew Hutchinson • Feb. 4, 2025 -
Courtesy of McDonald’s
McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake
In social media videos, purple mascot Grimace visits Ancestry.com and discovers a connection to his Irish uncle.
By Peter Adams • Feb. 4, 2025
