Ad Tech
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Courtesy of Amazon
Amazon shores up stronger CTV position with Complete TV solution
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
By Aaron Baar • March 10, 2025 -
Retrieved from Coca-Cola on March 05, 2025
Q&AWhat Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
By Chris Kelly • March 10, 2025 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
luza studios via Getty Images
Publicis acquires Lotame to fortify data-driven marketing position
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.
By Peter Adams • March 6, 2025 -
Scott Olson via Getty Images
Target’s digital ad unit delivers $2B in value for embattled retailer
Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year.
By Peter Adams • March 5, 2025 -
Courtesy of Walmart
How Walmart Connect is growing the ‘connective tissue’ of retail media
The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.
By Chris Kelly • March 5, 2025 -
Kena Betancur via Getty Images
Retail media’s impact on holiday advertising rises: Sensor Tower
The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber seeing the largest gains.
By Peter Adams • Feb. 25, 2025 -
Sling TV to provide a home for Sabio’s Creator TV
The tie-up with the free ad-supported television channel Creator TV points to ongoing growth in streaming and interest in user-generated content.
By Aaron Baar • Feb. 24, 2025 -
Permission granted by Walmart
Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration
Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.
By Chris Kelly • Feb. 21, 2025 -
Justin Sullivan via Getty Images
Adobe secures data collaborations between brands, publishers with new tool
Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.
By Chris Kelly • Feb. 20, 2025 -
Courtesy of Dollar Shave Club
Why Dollar Shave Club picked a CRM purpose-built for consumer brands
A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.
By Chris Kelly • Feb. 20, 2025 -
AndreyPopov via Getty Images
Trade Desk’s big bet on AI in advertising hits rollout snags
Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people mistakes.”
By Peter Adams • Feb. 18, 2025 -
Jirapong Manustrong via Getty Images
Publicis Groupe is confident in the face of expected industry tumult
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
By Aaron Baar • Feb. 10, 2025 -
Courtesy of Roku
Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads
Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart.
By Aaron Baar • Feb. 10, 2025 -
Noah Berger/Getty Images for Amazon Web Services via Getty Images
Amazon’s bet on Prime Video ads pays off as advertiser pool widens
While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non-endemic brands.
By Peter Adams • Feb. 7, 2025 -
Courtesy of Dentsu
Dentsu brings Adobe’s generative AI acumen to data, identity offering
The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, Merkury.
By Aaron Baar • Feb. 3, 2025 -
NanoStockk via Getty Images
Inside the marketing industry trends to follow in 2025
During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.
By Marketing Dive staff • Jan. 31, 2025 -
Courtesy of Grocery TV
Deep DiveWhat marketers can expect as CTV and retail media converge in 2025
Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.
By Chris Kelly • Jan. 31, 2025 -
Laurence Dutton via Getty Images
Deep DiveHow generative AI’s role will evolve in 2025 as marketers probe its utility
The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at lower costs.
By Peter Adams • Jan. 29, 2025 -
Mario Tama via Getty Images
Netflix’s next phase of advertising growth hinges on in-house ad tech
The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments.
By Peter Adams • Jan. 22, 2025 -
Permission granted by Evercopy Team
Sponsored by Evercopy Inc.Small creators deliver 10x ROI, but they remain hard to scale—can AI change that?
Can AI turn 5b creators into advertisers for your brand?
Jan. 21, 2025 -
Nuthawut Somsuk via Getty Images
Trade Desk buys ad data firm Sincera as brands seek objective insights
Sincera positions itself as a data company versus a data provider, a distinction that could appeal to marketers seeking transparency.
By Peter Adams • Jan. 17, 2025 -
Anna Moneymaker / Staff via Getty Images
Deep DiveHow marketers can stay reactive as a TikTok ban looms
Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.
By Jessica Deyo • Jan. 16, 2025 -
Noah Berger / Stringer via Getty Images
Amazon offers ad tech to retailers in retail media land grab
The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.
By Peter Adams • Jan. 10, 2025 -
Courtesy of Disney
Disney ramps up advertiser offerings as streaming wars enter next phase
The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.
By Chris Kelly • Jan. 9, 2025 -
Courtesy of DoorDash
Albertsons, DoorDash boost advertiser offerings around data, measurement
The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.
By Chris Kelly • Jan. 7, 2025
