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With the Tokyo Olympic Games set to officially start, Team Great Britain (GB) has become the first to adopt non-fungible tokens (NFTs) featuring the athletes’ previous achievements, which can be purchased through a dedicated store.
The collectible digital items, minted within the blockchain to make them unique, will be sold to allow fans of Team GB to connect directly with the athletes despite not being allowed to travel to watch them in person.
The initiative has been developed with NFT commerce provider Tokns with the partnership set to run until the end of the Olympic Winter Games in Beijing next year.
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