The Latest
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luza studios via Getty Images
Publicis acquires Lotame to fortify data-driven marketing position
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.
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Courtesy of Twitch
Twitch simplifies sponsorship, revenue opportunities for streamers
A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards.
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Scott Olson via Getty Images
Target’s digital ad unit delivers $2B in value for embattled retailer
Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year.
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Courtesy of Bombay Sapphire
Why Bombay Sapphire is using DJ sets and office happy hours to push gin
In the latest iteration of “Tastes Like It’s Friday,” lifestyle creators will be tasked with breaking down misconceptions about gin.
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Courtesy of Walmart
How Walmart Connect is growing the ‘connective tissue’ of retail media
The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.
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Courtesy of Portillo’s
Portillo’s launches loyalty without an app
The hot dog chain hopes its loyalty program, based in digital wallets, can offer personalized options for guests and businesses without causing app fatigue.
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Courtesy of Modelo
Modelo’s college basketball ad spend jumps 48% as championship fever hits
The brand looks to its ongoing “Mark of a Fighter” campaign to continue driving growth after becoming the top-selling U.S. beer in 2023.
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Courtesy of Saucony
Saucony celebrates intersection of running and culture for global ads
“Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.
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Permission granted by Disney Advertising
5 Oscars advertisers unite for multi-ad ode to stunt work
The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the film industry.
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Courtesy of R/GA
R/GA goes indie, pivots to ‘new age’ marked by AI, consolidation
IPG sold the shop to private equity firm Truelink, which will spend at least $50 million to support investment in generative artificial intelligence.
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Courtesy of Samyang
How instant-ramen marketer Samyang built Gen Alpha’s favorite brand
The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to turn popularity on social media into real-life results.
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Courtesy of PepsiCo
Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement
Timed to UEFA Champions League play, the PepsiCo brand’s “No Lay’s, No Game” campaign includes a robust social media presence.
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Nanci Santos via Getty Images
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.
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Courtesy of WPP
WPP strikes cautious note as macroeconomic uncertainty intensifies
Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major accounts.
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Courtesy of Sprite
Why Sprite is making Chill a permanent part of its brand portfolio
Sprite brand director Kate Schaufelberger details how last year’s sales benchmarks made the shift from LTO to permanent addition a “no-brainer.”
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Retrieved from DSW on February 26, 2025
How DSW’s CMO is overhauling the brand for a new age of retail
Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at the eTail Palm Springs conference.
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Permission granted by Walmart
Walmart weds gaming, commerce closer together with interactive series
Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.
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Courtesy of Gap
Gap and Parker Posey celebrate self-expression in spring campaign
“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.
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Retrieved from SkinnyPop on February 26, 2025
SkinnyPop shows off brand refresh in comedic campaign with Jennifer Aniston
The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.
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Courtesy of WeWard
WeWard lines up Venus Williams to stand out in fitness app crowd
Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards.
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dusanpetkovic via Getty Images
Marketing campaign issues multiply: Here’s what the numbers say
Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.
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Bruce Bennett via Getty Images
IHOP in-houses creative as part of bid to return to cultural relevance
The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.
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Cara Salpini/Marketing Dive
Ulta taps company vet for chief marketer role
Company veteran Kelly Mahoney will lead the beauty retailer’s brand marketing strategy, innovation, customer engagement and growth.
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Courtesy of Chipotle
Chipotle debuts national TV ad on Roblox to promote sustainability
Created by Venables Bell & Partners, the effort demonstrates how the chain is working to link gaming, content and real-world rewards.
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Kena Betancur via Getty Images
Retail media’s impact on holiday advertising rises: Sensor Tower
The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber seeing the largest gains.
