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Courtesy of Amazon
Amazon shores up stronger CTV position with Complete TV solution
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
By Aaron Baar • March 10, 2025 -
Courtesy of Priceline
Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads
The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.
By Jessica Deyo • March 10, 2025 -
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Papa Johns
Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads
Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.
By Jessica Deyo • March 6, 2025 -
Courtesy of Twitch
Twitch simplifies sponsorship, revenue opportunities for streamers
A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards.
By Aaron Baar • March 6, 2025 -
Courtesy of Walmart
How Walmart Connect is growing the ‘connective tissue’ of retail media
The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.
By Chris Kelly • March 5, 2025 -
Permission granted by Disney Advertising
5 Oscars advertisers unite for multi-ad ode to stunt work
The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the film industry.
By Peter Adams • March 4, 2025 -
Courtesy of PepsiCo
Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement
Timed to UEFA Champions League play, the PepsiCo brand’s “No Lay’s, No Game” campaign includes a robust social media presence.
By Sara Karlovitch • March 4, 2025 -
Courtesy of Saucony
Saucony celebrates intersection of running and culture for global ads
“Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.
By Jessica Deyo • March 4, 2025 -
Nanci Santos via Getty Images
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.
By Aaron Baar • March 3, 2025 -
Courtesy of Gap
Gap and Parker Posey celebrate self-expression in spring campaign
“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.
By Jessica Deyo • Feb. 27, 2025 -
Courtesy of Chipotle
Chipotle debuts national TV ad on Roblox to promote sustainability
Created by Venables Bell & Partners, the effort demonstrates how the chain is working to link gaming, content and real-world rewards.
By Chris Kelly • Feb. 26, 2025 -
Sling TV to provide a home for Sabio’s Creator TV
The tie-up with the free ad-supported television channel Creator TV points to ongoing growth in streaming and interest in user-generated content.
By Aaron Baar • Feb. 24, 2025 -
Permission granted by Walmart
Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration
Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.
By Chris Kelly • Feb. 21, 2025 -
Courtesy of Apple
Apple boosts MLS Season Pass with expanded content, programming
Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account.
By Aaron Baar • Feb. 20, 2025 -
Retrieved from Dove US on February 20, 2025
Dove’s first crack into humorous ads riffs on ‘moist’ aversion
A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.
By Peter Adams • Feb. 20, 2025 -
Courtesy of Suntory
Maker’s Mark celebrates determination in global campaign
The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.
By Sara Karlovitch • Feb. 19, 2025 -
Courtesy of Brinker International
Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV
Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.
By Sara Karlovitch • Feb. 13, 2025 -
Permission granted by DoorDash
DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads
The delivery platform is offering special “spicy” bundles for the holiday that feature its first partnership with an intimate wellness company.
By Peter Adams • Feb. 12, 2025 -
Courtesy of Adidas
Adidas tackles sports sideline pressures with ‘You Got This’ campaign
An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.
By Peter Adams • Feb. 11, 2025 -
Courtesy of Nike
Deep DiveJust did it: Women-focused Super Bowl LIX ads score as other marketers falter
Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.
By Peter Adams , Chris Kelly • Feb. 10, 2025 -
Courtesy of Roku
Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads
Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart.
By Aaron Baar • Feb. 10, 2025 -
Noah Berger/Getty Images for Amazon Web Services via Getty Images
Amazon’s bet on Prime Video ads pays off as advertiser pool widens
While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non-endemic brands.
By Peter Adams • Feb. 7, 2025 -
Courtesy of Häagen-Dazs
Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage
Winning Super Bowl campaigns usually revolve around strong storytelling, distinctive brand assets, a sense of humor and pop culture references.
By Peter Adams • Feb. 6, 2025 -
Drew Angerer / Staff via Getty Images
Google’s ad revenue growth turns sluggish as industry clouds gather
A lower growth rate for YouTube came despite a U.S. election spending splurge while DeepSeek is putting pressure on generative AI initiatives.
By Peter Adams • Feb. 5, 2025 -
Permission granted by Oreo
Oreo hypes Post Malone cookie drop with new Snapchat ad format
The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.
By Peter Adams • Feb. 5, 2025
