NBA Plans Daily, Weekly Podcasts in New Deal With IHeart Media
- Basketball league will mine its archive for rare audio clips
- Radio giant will handle sales, distribution and production
This article is for subscribers only.
The National Basketball Association is developing a slate of original podcasts about the league’s greatest moments and players, part of a new deal with IHeart Media Inc., the largest radio station owner in the U.S.
The NBA and IHeart will collaborate on the shows, with the San Antonio-based radio giant handling the production, distribution and advertising sales, according to a statement Wednesday. In addition to its radio stations, IHeart operates one of the largest networks of podcasts in the U.S.