For many brands, building, nurturing and maintaining content creator relationships has become a major operation. Not only do marketing teams need to work with creators to set strategy for their content, but a brand’s financial staff also has to traffic invoices and pay creators on time in order to maintain these relationships.

When both sides of the partnership are happy, relationships stay productive and fruitful—and creators can focus on what they do best: make content that tells amazing stories about a brand or product. In this playbook, we examine common challenges that stress the brand-creator relationship and provide guidance on how to avoid them, including:

• How process tools factor into brand-creator relationships
• Strategies that make influencer programs easier to manage
• How to make creator relationships stronger—and simpler

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