CMO Corner
Coverage of industry leaders from our journalists
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Courtesy of The J.M. Smucker Company
J.M. Smuckerās CMO on what sheās learned about refreshing ādustyā brands
After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences.
By Chris Kelly • April 15, 2024 -
Courtesy of Papa Johns
Q&AHow Papa Johnsā new brand platform connects pizza to marketing transformation
CMO Mark Shambura delves into the “Better Get You Some” campaign, the first major effort handled by creative AOR The Martin Agency.
By Chris Kelly • April 2, 2024 -
Explore the Trendlineā
Retrieved from Jimmy Dean on February 02, 2021
TrendlineThe Marketing Dive Outlook on 2021
There is perhaps no facet of marketing that went untouched by a tumultuous 2020. Read on for the trends and topics that could shape the industry in the new year.
By Marketing Dive staff -
Courtesy of Levi's
Inside Leviās first campaign from new creative AOR TBWA\Chiat\Day
CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.
By Chris Kelly • March 25, 2024 -
Courtesy of Lyft
Lyft deepens ad-targeting, measurement bench as in-app video launches
Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.
By Peter Adams • March 22, 2024 -
Courtesy of Lowe's
Q&AHow Loweās loyalty program is the āspineā for personalization efforts
Head of marketing Jen Wilson detailed the insights behind the retailer’s latest campaign and partnerships with Google and Meta around retail media.
By Chris Kelly • March 21, 2024 -
Stephen Chernin via Getty Images
Starbucks sunsets global CMO role amid larger structural shakeup
Global CMO Brady Brewer is taking the reins as CEO of international while the QSR is seeking a global brand creative leader.
By Peter Adams • March 19, 2024 -
Courtesy of Zoa Energy
Q&AHow Zoa taps into The Rockās āBig Dwayne Energyā with new campaign
CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off.
By Chris Kelly • March 6, 2024 -
Delmaine Donson via Getty Images
ANA: Marketing workforce diversity slips, reversing yearslong trend
While progress was lost at the macro level, senior-level marketing roles hit the second-highest level of ethnic representation recorded by the trade body.
By Peter Adams • Feb. 16, 2024 -
Courtesy of Tums
Q&AWhy DraftKings bet on other brands to build buzz beyond the big game
CMO Stephanie Sherman explains why DraftKings teamed with Tums, DiGiorno and Samuel Adams to engage with a growing sports betting audience.
By Chris Kelly • Feb. 12, 2024 -
Kelly Sullivan via Getty Images
Meta spotlights how AI investments are paying off for advertisers
Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.
By Chris Kelly • Feb. 9, 2024 -
Courtesy of Burger King
How Burger Kingās AI-generated Whoppers reflect the brandās heritage
CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.
By Chris Kelly • Feb. 8, 2024 -
Nuttapreya Sirisommai via Getty Images
Marketing playbook: Breaking down industry trends to follow in 2024
Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff • Jan. 26, 2024 -
uniquepixel via Getty Images
CMOs gain business savvy and confidence of CEOs, survey finds
Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021.
By Aaron Baar • Jan. 17, 2024 -
Permission granted by Choice Hotels International
Choice Hotels CMO talks the brandās largest marketing campaign to date
Starring Keegan-Michael Key, the chain’s latest campaign highlights its growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.
By Jenna Walters • Jan. 8, 2024 -
Leon Neal via Getty Images
Gartner: 20% of brands to go āacousticā amid rising generative AI concerns
One-fifth of brands will lean into being AI-free as a point of differentiation, a trend that contrasts with CMOs’ growing investments in the tech field.
By Peter Adams • Dec. 18, 2023 -
Permission granted by Papa Johns
Papa Johns taps The Martin Agency, Carat in agency shakeup
Both shops pitched the pizza chain on insight-driven strategies that can drive cultural relevance and improve areas like targeting and loyalty.
By Chris Kelly • Dec. 12, 2023 -
Permission granted by Verizon Communications
Peloton CMO jumps to Verizon after less than a year in role
As top marketer, Leslie Berland will have a wide remit and “usher in a new chapter” for the telecom’s brand, CEO Hans Vestberg said.
By Peter Adams • Dec. 7, 2023 -
pixelfit via Getty Images
OpinionHereās what separates a good marketer from a bad one
At the core is the desire to gain a holistic understanding, according to Meta Reality Labs' Dave Kaufman.
By Dave Kaufman • Dec. 7, 2023 -
Courtesy of Hilton
Q&AHilton CMO on why its āFor the Stayā campaign is the hotelās āJust Do Itā
Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for marketers.
By Noelle Mateer • Dec. 4, 2023 -
Courtesy of Domino's Pizza
Q&AWhy Dominoās is awarding half a million dollars in snow plowing grants
Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an “experienced by few, seen by many” ethos.
By Chris Kelly • Dec. 4, 2023 -
Courtesy of McDonald's USA
Deep DiveHow the best marketing campaigns of 2023 mastered pop culture nostalgia
Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.
By Chris Kelly , Sara Karlovitch , Jessica Deyo • Nov. 29, 2023 -
Permission granted by Walmart
How Walmartās shoppable rom-com bridges holiday content, commerce
Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.
By Peter Adams • Nov. 28, 2023 -
Justin Sullivan/Getty Images via Getty Images
Deep DiveBrand backlash: Are 2023ās epic marketing fails part of a bigger problem?
High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.”
By Peter Adams • Nov. 28, 2023 -
Courtesy of Anheuser-Busch InBev
AB InBev US CMO to resign as Bud Light woes continue
Benoit Garbe will exit at the end of the year, with marketing to be overseen by U.S. Chief Commercial Officer Kyle Norrington.
By Chris Kelly • Nov. 16, 2023 -
Kevin Frayer/Getty Images via Getty Images
Nike names new CMO as it chases next era of growth
After leaving to found a creative ad agency, company veteran Nicole Hubbard Graham will return to oversee all aspects of marketing starting in the new year.
By Peter Adams • Nov. 15, 2023
