Update: Kellogg will no longer advertise Cheez-It or Pringles in Activision Blizzard’s Overwatch League, according to a statement from the company. T-Mobile also confirmed the company paused its sponsorship of the Overwatch League until further notice. The article has been updated to reflect this.
Coca-Cola, Kellogg, State Farm and T-Mobile are reassessing partnerships with Activision Blizzard’s Overwatch League, according to statements provided by all four companies. The news comes two weeks after the state of California’s Department of Fair Employment and Housing sued the video game giant over allegations of widespread harassment and discrimination against female employees at the company.
