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When Salesforce surveyed marketers around the world recently, they learned the Covid-19 pandemic impacted them in three significant ways: it accelerated implementation of digital strategies, data and the use of artificial intelligence became more important than ever along with collaboration remaining a vital aspect of successful workplaces, even when it’s remote.
One finding from Salesforce’s State of Marketing report stands out more than any other: KPIs have changed dramatically. But the economic expansion after a year of widespread and stringent lockdowns is softening the challenges during this transitional period of the pandemic.
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