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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,550 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Branded swag is the latest way that United is leveraging its partnership with the Wrexham football club, but also an example of the type of cultural conversations the airline has navigated. Chief Advertising Officer Maggie Schmerin explained how the airline is working to remain culturally and contextually relevant.
How United Airlines flies with Wrexham to cultural relevancy
marketingdive.com
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Danone North America yogurt brands Oikos, Too Good & Co. and Light + Fit have announced a TikTok “Snack & Streamapalooza” event promoting their Remix line of products. The live event will span four 15-minute content sets and include appearances from supermodel Ashley Graham and top TikTok personalities.
Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok
marketingdive.com
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Bumble Bee Seafood is remixing BBMAK’s “Back Here” for a new tuna-forward campaign. “Snack Meal, Baby” includes all three members of the group and is meant to support the brand’s expanded range of tuna-pack products.
Bumble Bee throws it back to 2000s with remix of ‘Back Here’
marketingdive.com
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Pizza Hut continues to reshape its executive lineup as the chain faces declining sales, appointing Kalen Thornton as global chief brand officer and Melissa Friebe as U.S. chief marketing officer.
Pizza Hut names new CMO, global chief brand officer as sales slide
marketingdive.com
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TikTok usage has reached an all-time high, with 21% of Americans using the platform at least once a week. A recent report from YouGov evaluated how Americans are using the app, along with the shifting demographics of its usage base.
TikTok users continue to grow and evolve: Here’s what the numbers say
marketingdive.com
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The chain’s delivery drivers will appear at competitor drive-thrus with a QR code on their back windows to offer the new Cheeseburger Melt.
Pizza Hut hits drive-thrus to get consumers to ‘cheat’ on their burgers
marketingdive.com
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Samsung Mobile has responded to a poorly received Apple ad for the iPad Pro that critics called hostile to creativity. Agency BBH USA and filmmaker Zen Pace moved quickly to pull the spot together following Apple’s stumble last week:
Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro
marketingdive.com
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CMOs are in their ‘era of less,’ according to Gartner, as nearly two-thirds believe they lack the budgets to properly execute their 2024 strategies. Will generative AI solve their productivity problems?
CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels
marketingdive.com
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Netflix's ad-supported business is booming, with its global monthly active users surging to 40 million. Along with outlining a massive slate of new content, the company used its first-ever in-person upfront to update advertisers on its growing ad offering.
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
marketingdive.com