Pancake mix and syrup brand Pearl Milling Company, which rebranded from Aunt Jemima in February, is out with its first ad campaign, “Stack Up the Moments,” which seeks to remind consumers it’s been on breakfast tables for 130 years.
The campaign will include three TV spots that focus on “memorable morning moments”—and longevity.
The first 30-second spot will begin airing Aug. 30. Spoiler—it features a family eating pancakes and closes with an icon in the right-hand corner reading, “New name, same great taste as Aunt Jemima.”
In a 15-second cut, the voiceover reminds viewers, “We’ve been stacking pancakes since forever.”
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