Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,658 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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“Feels like Gap” sees the actress star in a 90-second spot, set to Mette song “Mama’s Eyes,” that will be amplified across digital, social and out-of-home.
Gap and Parker Posey celebrate self-expression in spring campaign
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The “Unfolded” effort demonstrates how the first-mover continues to experiment with the metaverse to link gaming, content and real-world rewards.
Chipotle debuts national TV ad on Roblox to promote sustainability
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Powerade CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.
How Powerade’s March Madness campaign takes aim at Gatorade
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“Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows.
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series
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A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport.
Honda keeps dreaming with new SUV campaign boosted by TV, Reddit
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Our virtual event, Assessing AI’s Role in Marketing for 2025, is just days away. The event, which is being held Wednesday, Feb. 26 at 2 p.m. ET, will feature a panel of industry leaders as they discuss the latest intersection of marketing and generative AI. The event is free to attend and will feature insights from a number of experts. Be sure to secure your place by registering with this link: https://lnkd.in/e7hN_y6W Don't miss our next event happening in April!
AI’s Role in Marketing for 2025 | DiveLive
events.industrydive.com
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Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.
Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration
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Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different generations.
Campaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett
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A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.
Why Dollar Shave Club picked a CRM purpose-built for consumer brands
marketingdive.com