Connected TV (CTV) is transforming the way brands engage with audiences, blending the precision of digital with the impact of television. Join us for an event to hear directly from Marketing Dive’s journalists, brand marketers, analysts and agency executives about what’s working and what’s not. Attendees will also learn about where the space is headed next. Register for free here: https://lnkd.in/eT2GnbHX
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,658 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm Springs conference.
How DSW’s CMO is overhauling the brand for a new age of retail
marketingdive.com
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Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.
Walmart weds gaming, commerce closer together with interactive series
marketingdive.com
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“Feels like Gap” sees the actress star in a 90-second spot, set to Mette song “Mama’s Eyes,” that will be amplified across digital, social and out-of-home.
Gap and Parker Posey celebrate self-expression in spring campaign
marketingdive.com
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The “Unfolded” effort demonstrates how the first-mover continues to experiment with the metaverse to link gaming, content and real-world rewards.
Chipotle debuts national TV ad on Roblox to promote sustainability
marketingdive.com
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Powerade CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.
How Powerade’s March Madness campaign takes aim at Gatorade
marketingdive.com
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“Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows.
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series
marketingdive.com
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A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport.
Honda keeps dreaming with new SUV campaign boosted by TV, Reddit
marketingdive.com
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Our virtual event, Assessing AI’s Role in Marketing for 2025, is just days away. The event, which is being held Wednesday, Feb. 26 at 2 p.m. ET, will feature a panel of industry leaders as they discuss the latest intersection of marketing and generative AI. The event is free to attend and will feature insights from a number of experts. Be sure to secure your place by registering with this link: https://lnkd.in/e7hN_y6W Don't miss our next event happening in April!
AI’s Role in Marketing for 2025 | DiveLive
events.industrydive.com