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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,489 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Budweiser is taking a new approach to audio advertising in a new Brazil-based campaign. Instead of interrupting Spotify user’s listening with traditional advertisements, the brand is using songs which mention the beer instead.
Budweiser turns songs mentioning the brand into targeted ads on Spotify
marketingdive.com
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Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content. Here are the biggest takeaways from digital video’s annual media-buying bonanza:
Digital’s media-buying bonanza wrestles with an industry at crossroads
marketingdive.com
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Following a refresh from branding agency Jones Knowles Ritchie, Impossible Foods launched a marketing campaign that targets meat-eating consumers looking for plant-based meat options that are better for public health and the planet.
Impossible Foods’ Americana ads address the meat problem — with more meat
marketingdive.com
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Consumers are still looking to make up for time lost to the pandemic, and travel remains a top priority for many. However, post-pandemic travel looks very different, with loyalty programs playing a significant role.
The Gen Z traveler has landed: Here’s what the numbers say
marketingdive.com
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Liquid I.V. is jumping on the brand refresh bandwagon with new branding that looks to center the customer experience in packaging and merchandising with a bold, modern look.
Liquid I.V. refreshes brand to stand out in evolving hydration market
marketingdive.com
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With rents skyrocketing, Skittles Littles is looking to make the Manhattan real estate market a little easier for one consumer. From now until May 18, consumers can enter to win a year of rent in a Skittles-inspired micro apartment.
Skittles raffles off rent-free NYC micro-apartment
marketingdive.com
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TikTok is expanding a program that leans on premium publisher partnerships to align ad campaigns with tentpole cultural moments and IP. The company’s big NewFronts pitch comes as it faces a ban in the U.S., though that hasn’t seemed to stem excitement:
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
marketingdive.com
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McDonald’s and Burger King explained on earnings calls how they are advertising value to price-conscious consumers and investing in their companies.
How McDonald’s and Burger King diverge on value-driven messaging
marketingdive.com
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Roblox will take the next step in reaching out to brands by making immersive video ads available to all advertisers on its platform, giving marketers a scaleable way to reach the platform’s Gen Z-heavy audience without the need to build custom 3D content.
Why video is key to Roblox’s evolving advertising strategy
marketingdive.com