The Latest
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Manischewitz rebrands to extend appeal beyond kosher aisle
The makeover was spearheaded by Jones Knowles Ritchie, an agency that has recently helped refresh mass-market brands like M&M’s and Kraft.
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4 marketing headwinds to watch as election season heats up
Strained budgets and a “chaotic environment for consumer trust” were top challenges identified by Forrester, which urged marketers to be proactive.
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Snap teams with IAS for AI-driven brand safety solution
The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.
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Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day
CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.
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Pure Leaf taps ‘Ghostbusters’ actors to myth-bust its zero-sugar sweet tea
The launch comes as both PepsiCo and Coca-Cola are reaching out to consumers seeking better-for-you beverages.
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Nike commits to bolder brand marketing as part of rebound plan
The Summer Olympics will serve as a showcase for some of the sportswear giant's most impactful marketing in years, executives said.
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Ad budgets for games are growing for 40% of marketers, per IAB report
In-game ad spending is expected to grow from $8.53 billion in 2024 to $11.49 billion by 2027 as the space remains a top area of interest for marketers.
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Accenture teams with Adobe, Nvidia to fuel brand content with generative AI
Two partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet marketers’ rapidly evolving needs.
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McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module
The solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads.
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Deep Dive
Why the latest TikTok ban attempt is different — and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
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Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards programs
In a move to target niche audiences, special packaging from the PepsiCo brand offers codes redeemable for products from brands like Xbox and GoPro.
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Merkle blends AI, human interaction for Intelligent Messaging tool
The Dentsu company’s new messaging solution creates turnkey chat experiences across social and messaging platforms.
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PepsiCo creates Flamin’ Hot brand to highlight fast-growing chip flavor
The Doritos and Cheetos maker said the platform will make it easier for consumers to find the 25 products within its portfolio that have the seasoning.
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Fandom and marketers: Here’s what the numbers say
From pop stars to sports, fandoms can be a great benefit to marketers, but not without risks, according to a recent Kearney report.
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Lyft deepens ad-targeting, measurement bench as in-app video launches
Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.
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Chips Ahoy boosts new recipe with Keke Palmer and Malibu ‘re-treat’
The brand’s most extensive reformulation in nearly a decade for its blue bag cookie will be promoted with a celebrity campaign and updated packaging.
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Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push
Leo Burnett spearheaded creative that features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities.
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Inside NBCUniversal’s plans to turn TV into a performance marketing channel
In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24.
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Q&A
How Lowe’s loyalty program is the ‘spine’ for personalization efforts
Head of marketing Jen Wilson detailed the insights behind the retailer’s latest campaign and partnerships with Google and Meta around retail media.
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Marketers bullish on generative AI’s potential to boost the creator economy
Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy.
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Retail media’s rise increasingly reliant on offsite programmatic media, report finds
Strong growth for the channel comes as retail media networks have recently been called out for transacting on low-quality Made for Advertising sites.
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PNC leans on ‘boring’ label in new marketing campaign
A J.D. Power analyst asserted the bank’s ads, created with Arnold Worldwide, may challenge customers to see the meaning of “boring” differently.
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Instacart earns MRC accreditation as retail media competition heats up
The Media Ratings Council has granted accreditation for the company's impression, click and viewability metrics across several ad formats.
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Starbucks sunsets global CMO role amid larger structural shakeup
Global CMO Brady Brewer is taking the reins as CEO of international while the QSR is seeking a global brand creative leader.
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How Bubly aims to shake up sparkling water with new Burst brand extension
Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas.