It’s harder than ever to maintain brand loyalty, even with loyalty programs in place. Online shopping has made it easy for consumers to find what they want at the best price, fueling brand switching. But one strategy is succeeding at keeping consumers loyal — premium loyalty programs.

Eighty-one percent of traditional loyalty members say they would join a premium loyalty program at their favorite retailer if the benefits were valuable. Premium loyalty programs provide customers with immediate value, like shipping discounts or experiential benefits. But once you decide to offer premium benefits, how do you position the program for overall success?

Download the playbook for the answers to these five questions to consider before launching a premium loyalty program:

• What are the right benefits to offer?
• How do you price your program?
• How can you maintain long-term success?
• What infrastructure support do you need?
• Can your existing program and a premium program work together?

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