The eCommerce marketplace is a complex, ever-evolving ecosystem. New regulations, technologies, social movements, and (lest we forget) a global pandemic, have all chipped away at the status quo, forcing marketers to adapt or be left behind. Data privacy shifts are making huge waves for eCommerce brands. Conversion tracking visibility is shrinking, and this translates to lost revenue. Now is the time to move out of survival mode and into thrive mode with a 5-step plan that will help you grow in spite of market impact.

​While there are unpredictable crises and events you can’t control, you can build an unshakeable foundation for your brand to grow regardless of what is happening in the marketplace.

In this new guide you will:

• See how recent media and privacy shifts are and will continue to impact eCommerce brands
• Learn to build a winning growth strategy powered by first-party data
• Discover a proven framework for delivering breakthrough creative
• Gain critical insight to help you test into new and emerging channels