WEBINAR ON DEMAND
Duration: 1 hour

​As the path to purchase continues to evolve, today’s shoppers have more choices both online and in-store than ever before. And while the changing nature of shopping provides challenges for retailers, it also provides opportunities to capture new growth. Capturing that growth however, requires retailers to consider how they can engage and inspire consumers to go beyond their shopping list.

In this webinar, retailers will learn how to create engagement throughout the shopping experience – both in-store and online – to encourage consumers to add high-margin, unplanned items through:

• Expanding their approach to unplanned purchases and new occasions
• Understanding the “new normal” of omnichannel shopping and what it means for shoppers and retailers
• Applying proven strategies based on Hershey’s industry-leading consumer insights and historic strengths as a snacking leader

SPEAKERS  

Trish Mielke
Sr. Manager, Holistic Captaincy
The Hershey Company

Lauren Foltz
Senior Manager, Holistic Shopper Insights
The Hershey Company

Edward Edson
Sr. Director, Omnichannel Marketing
​The Hershey Company