The event landscape has changed. Now is the time to rethink your event marketing channel. Cvent’s eBook, Event Marketing Strategy for Dummies, is full of actionable info you can use to drive human connection and business through your event program.

Read Cvent’s eBook for answers to:

• How should marketers strategically be thinking about events in order to maximize their impact?
• How should marketing be using virtual, in-person, and hybrid events?
• How should marketers create value and drive revenue through events?
• How can marketers align technology, teams, and strategy?