The Latest
-
Tracker
Super Bowl LIX: Tracking every ad
Pringles revealed that actors Adam Brody and Nick Offerman and the Los Angeles Clippers’ James Harden are among the stars set to feature in its ad.
-
Sponsored by Evercopy Inc.
Small creators deliver 10x ROI, but they remain hard to scale—can AI change that?
Can AI turn 5b creators into advertisers for your brand?
-
Top marketing conferences to attend in 2025
From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.
Updated Jan. 16, 2025 -
Marketing to social media users in 2025: Here’s what the numbers say
Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.
-
Column
Sociable: TikTok is available in the US again after Trump’s assurances
TikTok is working after going dark for about 20 hours, although it cannot currently be downloaded by new users.
-
Trade Desk buys ad data firm Sincera as brands seek objective insights
Sincera positions itself as a data company versus a data provider, a distinction that could appeal to marketers seeking transparency.
-
Column
Sociable: Supreme Court upholds TikTok sell-off bill in the US
A statement issued by TikTok after the ruling was announced points to the app going dark on Sunday unless the Biden administration steps in.
-
Column
Sociable: Assessing possible outcomes for TikTok in its final days in the US
According to reports, the Biden team is now looking to keep the app running and won’t enforce the ban set to go into effect on Sunday.
-
Google’s AI tools power Omoda’s online personal stylist platform
The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a tailored shopping experience.
-
State Farm will not advertise during Super Bowl amid Los Angeles fires
The insurance company faces backlash for canceling thousands of homeowners’ policies in California last year.
-
Oreo plays on lore behind its brand name with web audio challenge
“Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.
-
How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach
A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.
-
How American Eagle’s CMO avoids AI’s ‘generic creative’ trap
At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.
-
Coors Light preps case of the Mondays for day after the Super Bowl
The Molson Coors flagship continues to build buzz for its big game spot after misspelling “refreshment” as “refershment” in an ad stunt.
-
Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign
Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.
-
How Walmart’s latest brand refresh reinforces bigger digital ambitions
The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset.
Updated Jan. 13, 2025 -
Publicis Worldwide and Leo Burnett merge to form Leo
The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”
-
How TikTok Shop is changing the way brands reach customers
As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
-
Planet Fitness adds CMO from Marriott to build on recent growth
Brian Povinelli’s appointment comes as the gym chain makes redefining its brand strategy a key priority.
-
Marketers increasingly prioritize automation investments: report
However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per Mediaocean’s research.
-
Column
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.
-
Deep Dive
10 marketing predictions for 2025 as new era of productivity dawns
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
-
Diageo research finds young consumers want to drink in moderation
“Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.
-
Amazon offers ad tech to retailers in retail media land grab
The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.
-
Hyundai shows how easy it is to ‘Add to Cart’ via Amazon Autos
A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.
-
Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience
Consumers who enter an Instagram sweepstakes will have the chance to attend a stain-filled early screening of “Captain America: Brave New World.”