The Latest
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Column
Sociable: US Senate approves TikTok sell-off proposal
The bill stipulating the platform be banned or sold now goes to President Joe Biden, who has indicated he will sign it.
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Saks seeks to carve out luxury niche in retail media with network launch
Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.
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Firehouse Subs deepens agency bench to ignite ‘creative firepower’
The sandwich chain is stepping beyond a single-agency model for the first time since its founding as parent RBI eyes a global expansion.
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Snickers takes to the skies in air-travel focused campaign
With international travel expected to surge 15%, the Mars brand hopes to build on its momentum by taming the nerves of stressed-out passengers.
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Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day
Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.
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Why Sprite is heating up its lifestyle pitch with new Chill soda
As part of a Gen Z-focused push, a Sprite Chill Cam on Snapchat allows users to upload pictures of themselves to real-life billboards.
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Deep Dive
Why the latest TikTok ban attempt is different — and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
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Heineken throws back to early 2000s with ‘The Boring Phone’
Created with LePub, the campaign includes an app which turns any phone into a “dumb phone” with no internet access that will be made available in June.
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Stella Artois kicks off summer-long marketing push as official ‘Hot Ones’ beer
A special episode of the popular YouTube show featuring brand ambassador and rapper Ludacris is already available.
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Omnicom’s bets on precision marketing contribute to growth bump
Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media.
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IPG, Zefr address social media misinformation with new tools
Among social media users studied by the groups, 47% indicated a brand’s integrity is compromised when its ads appear alongside misinformation.
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Southwest finds its swagger again with ‘The Big Flex’ campaign
Confident new ads from Spark Foundry and GSD&M follow a year where the carrier was in recovery mode from a 2022 holiday meltdown.
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Athleisure is top dog in the teen closet: Here’s what the numbers say
While the cohort’s spending is down, clothing remains a popular purchase.
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AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch
Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads.
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Column
Sociable: Meta brings advanced AI chatbot to all of its apps
Meta is making a bigger move to challenge OpenAI and others within the generative AI space.
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Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z
The Coca-Cola brand’s iconic slogan is back in a campaign that nods to its ‘90s origins and enlists NBA star Anthony Edwards.
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Hellmann’s launches SOS mission to save mayo from extinction
“Save Our Sandwiches” advocates for regenerative farming practices and includes a microsite for consumers to “adopt” a mayo-filled sandwich.
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Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device.
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Q&A
Why JCPenney’s loyalty program is the next step in its $1B turnaround plan
Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves.
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Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt
A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.
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Report: CMO tenure stabilizes, though volatility remains high at top brands
A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.
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Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends
The CPG giant teamed with branding agency BrandOpus on its latest social media-friendly packaging makeover.
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J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands
After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences.
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Q&A
Meet the agency behind some of CPG’s splashiest brand refreshes
From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity.
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DirecTV turns satellite dishes into ‘bird ballparks’ with Randy Johnson
The TV provider’s latest campaign about its dish-less service is inspired by the moment when the MLB legend accidentally killed a bird with a pitch.