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Matt Winkelmeyer / Staff via Getty Images
OpinionHow marketers can score Gen Z loyalty during festival season
Music fests like Coachella provide an opportunity for brands to reach Gen Z both on and off the festival grounds, says Movers+Shakers’ AJ Pulvirenti.
By AJ Pulvirenti • April 12, 2024 -
Courtesy of Team Whistle
Applebee’s taps NFL star as undercover server to promote new burger
To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.
By Jessica Deyo • April 11, 2024 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Jamie McCarthy via Getty Images
Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign
The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.
By Noelle Mateer • April 11, 2024 -
Courtesy of ScottsMiracle-Gro
Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign
“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more.
By Jessica Deyo • April 8, 2024 -
Courtesy of Anheuser-Busch InBev
Corona, Tripadvisor team for beer-fueled digital travel hub
The Corona Global Hub offers Corona-curated itineraries, traveler insights and discounts, and also includes regional partnerships with travel influencers.
By Sara Karlovitch • April 8, 2024 -
Scott Olson/Getty Images via Getty Images
Snap expands perks for ‘leaned in’ agency partners with new program
VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on.
By Peter Adams • April 8, 2024 -
Courtesy of Kraft Heinz
Kraft cooks up brand refresh, creative platform for unified sauce line
Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”
By Jessica Deyo • April 3, 2024 -
Retrieved from TikTok on April 01, 2024
Sociable: TikTok launches new ad campaign to oppose sell-off bill
The ByteDance-owned platform continues to leverage its reach in an attempt to alleviate concerns regarding its influence.
By Andrew Hutchinson • March 31, 2024 -
Courtesy of MoonPie
How MoonPie, SunChips are taking advantage of solar eclipse mania
Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event.
By Peter Adams • March 29, 2024 -
Justin Sullivan/Staff via Getty Images
Snap teams with IAS for AI-driven brand safety solution
The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.
By Aaron Baar • March 28, 2024 -
Courtesy of Levi's
Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day
CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.
By Chris Kelly • March 25, 2024 -
Courtesy of Mondelēz International
Chips Ahoy boosts new recipe with Keke Palmer and Malibu ‘re-treat’
The brand’s most extensive reformulation in nearly a decade for its blue bag cookie will be promoted with a celebrity campaign and updated packaging.
By Sara Karlovitch • March 21, 2024 -
Anna Moneymaker / Staff via Getty Images
Deep DiveWhy the latest TikTok ban attempt is different — and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
By Jessica Deyo • March 21, 2024 -
Courtesy of Billion Dollar Boy
Marketers bullish on generative AI’s potential to boost the creator economy
Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy.
By Aaron Baar • March 21, 2024 -
Courtesy of Miller Lite
Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push
Leo Burnett spearheaded creative that features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities.
By Peter Adams • March 21, 2024 -
Courtesy of Tropicana
Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging
“The Juice That Starts It All” nods to the brand’s over 70-year history while attempting to sway younger audiences via social media placements.
By Jessica Deyo • March 19, 2024 -
Permission granted by PepsiCo
How Bubly aims to shake up sparkling water with new Burst brand extension
Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas.
By Peter Adams • March 19, 2024 -
charnsitr via Getty Images
Sponsored by FireworkEmbracing the era of video-first marketing: 5 undeniable consumer stats
Does your marketing strategy match your audiences’ expectations?
March 18, 2024 -
Courtesy of Manscaped
ColumnCampaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push
The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.
By Chris Kelly • March 15, 2024 -
ViewApart via Getty Images
Google loses in local search to Instagram, TikTok among Gen Z
Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.
By Aaron Baar • March 14, 2024 -
Courtesy of Garnier USA
Garnier launches new line with biggest investment in over 10 years
Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.
By Peter Adams • March 14, 2024 -
Courtesy of Heinz
Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays
Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.
By Chris Kelly • March 12, 2024 -
Retrieved from Meta on March 13, 2024
ColumnSociable: Meta announces range of updates to Advantage+ and shopping ads
Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.
By Andrew Hutchinson • March 12, 2024 -
Permission granted by Team Whistle
GNC fuels everyday workout routines for March Madness tie-up
Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.
By Jessica Deyo • March 12, 2024 -
Courtesy of Michaels
Michaels promotes online MakerPlace with ‘Respect the Handmade’
The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy.
By Jessica Deyo • March 8, 2024
