Ad Tech
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Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device.
By Aaron Baar • April 18, 2024 -
Pedigree adopts AI to give ‘glow ups’ to shelter dog ads
Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times.
By Chris Kelly • April 10, 2024 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
On-site search data comes to CTV planning via Captify, Magnite deal
Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments.
By Aaron Baar • April 8, 2024 -
Deep Dive
Meet the 4 firms setting the agenda for measuring TV ads amid rapid change
Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.
By Chris Kelly • April 8, 2024 -
JPMorgan Chase to let brands target customers based on spending data
Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app.
By Gabrielle Saulsbery • April 4, 2024 -
How marketers can navigate the legal pitfalls of generative AI
Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology.
By Chris Kelly • April 3, 2024 -
Deloitte Digital rebrands itself to show off new generative AI tool
The Orb Foundry tool enables teams in 30 international markets to generate fully rendered 3D brand assets for various channels and campaigns.
By Aaron Baar • April 1, 2024 -
Walmart’s ad growth playbook involves winning more non-endemic brands
Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers.
By Peter Adams • April 1, 2024 -
IBM shows the dangers of marketers using ‘fishy’ generative AI
The tech giant turned the Las Vegas Sphere into a fishbowl of wonky fish to show what its Watsonx AI platform and Adobe’s cloud offerings can prevent.
By Chris Kelly • April 1, 2024 -
How Home Depot is renovating its retail media network to reach more advertisers
The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event.
By Chris Kelly • March 28, 2024 -
Snap teams with IAS for AI-driven brand safety solution
The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.
By Aaron Baar • March 28, 2024 -
Instacart powers third-party integrations with developer platform
Launch partners WeightWatchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites.
By Jessica Deyo • March 27, 2024 -
McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module
The solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads.
By Jessica Deyo • March 25, 2024 -
Accenture teams with Adobe, Nvidia to fuel brand content with generative AI
Two partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet marketers’ rapidly evolving needs.
By Chris Kelly • March 25, 2024 -
Lyft deepens ad-targeting, measurement bench as in-app video launches
Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.
By Peter Adams • March 22, 2024 -
Inside NBCUniversal’s plans to turn TV into a performance marketing channel
In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24.
By Chris Kelly • March 20, 2024 -
Retail media’s rise increasingly reliant on offsite programmatic media, report finds
Strong growth for the channel comes as retail media networks have recently been called out for transacting on low-quality Made for Advertising sites.
By Peter Adams • March 20, 2024 -
Instacart earns MRC accreditation as retail media competition heats up
The Media Ratings Council has granted accreditation for the company's impression, click and viewability metrics across several ad formats.
By Chris Kelly • March 20, 2024 -
Epsilon partners with Comscore for contextual ad program
Proximic’s natural language processing and AI contextual categorization will support Epsilon’s ad-tech platform.
By Aaron Baar • March 18, 2024 -
How to tackle measurement as Google rolls out open-source marketing mix modeling
Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics.
By Chris Kelly • March 18, 2024 -
Honda leverages AI for Dream Generator film experience with Amazon Ads
The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.
By Sara Karlovitch • March 18, 2024 -
Pacsun unites commerce channels with first-party data solution
The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.
By Chris Kelly • March 14, 2024 -
Column
Sociable: Meta announces range of updates to Advantage+ and shopping ads
Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.
By Andrew Hutchinson • March 12, 2024 -
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.
By Peter Adams • Updated March 15, 2024 -
Google rolls out slate of AI-powered Android updates
Revealed at Mobile World Congress, the new features include the ability to access Google’s Gemini AI platform within the Messages app.
By Aaron Baar • Feb. 29, 2024