The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis. https://lnkd.in/gbGD38Ed
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,952 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” references. https://lnkd.in/g9Um_iTM
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The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers. https://lnkd.in/e5nR6JDB
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Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment. https://lnkd.in/er4MVkeG
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Freddie Prinze Jr. and Ali Larter star in video content that apes some of their most iconic films from the ’90s and 2000s, such as “I Know What You Did Last Summer.” https://lnkd.in/e_X22izc
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BBDO New York returned to “Beverly Hills, 90210” and brought back landlines and teen magazines to deliver “truth bombs” to millennials. https://lnkd.in/e5zMAckB
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The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season. https://lnkd.in/dscCRMRV
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The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character enters when golfing. https://lnkd.in/dQsvWYpd
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The effort was brought to market in four months, an example of how brands have made moving at the speed of culture a top priority. https://lnkd.in/ghZjud5H
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The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from publishers based on political views. https://lnkd.in/gEv78RTN