The Latest
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Courtesy of Fiverr
Fiverr confronts AI concerns head-on in national marketing push
“Stranger Things” actor Brett Gelman stars in an ad for the freelancer marketplace that parodies the pottery scene from the film “Ghost.”
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Michael M. Santiago via Getty Images
Google holds monopoly over key areas of ad tech, US judge rules
The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad networks.
Updated April 17, 2025 -
Courtesy of Supercell
ColumnCampaign Trail: Clash of Clans enters war zone with WWE champion
Created with David New York, a series of video ads speak authentically to fans of both WWE and the hit mobile game from Supercell.
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Courtesy of Lyft
Lyft Media teams with StackAdapt for programmatic in-app advertising
The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.
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Permission granted by BodyArmor Sports Drink
Inside BodyArmor’s new visual identity and largest campaign to date
The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.”
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Roni Bintang via Getty Images
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
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Justin Sullivan/Staff via Getty Images
Snap names first CMO in 2 years in lead-up to advertising showcase
Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who will depart later this year.
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Permission granted by Mentos
Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite
To reach Gen Z, the 93-year-old brand is tapping into ’90s nostalgia and enduring interest in what happens when its mints are mixed with cola.
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SolStock via Getty Images
Publicis remains confident even as marketers’ tariff anxiety rises
The group upheld 2025 growth expectations, believing its end-to-end marketing offerings and new business wins will offset potential spending cuts.
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Retrieved from Garage Beer on April 15, 2025
Garage Beer co-owner Jason Kelce devises martial arts-inspired campaign
The brand, a fast-growing light beer in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.
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Courtesy of Chili’s Grill & Bar
Chili’s pop-up finances fast food meals in latest dig at rising prices
A store emulating payday loan retailers doles out gift cards to “approved” visitors, while consumers at home can participate in social giveaways on X.
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Courtesy of Dude Wipes
Q&AHow Dude Wipes cleans up with poop humor as its marketing evolves
CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.
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Courtesy of Burger King
Burger King poaches Applebee’s CMO to build on modernization plan
Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the Whopper jingle.
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Permission granted by JCPenney
How JCPenney’s new brand positioning is subverting consumer expectations
“Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of sameness” in retail.
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Courtesy of Pernod Ricard
Malibu encourages work-life balance in new ad starring Brian Cox
Known for serious roles such as Logan Roy in “Succession,” the actor ditches the boardroom to enjoy the beach and tells consumers to “Clock off!”
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Daphne Howland/Marketing Dive
Lovesac taps Crocs veteran as first chief brand and marketing officer
As chief marketing officer at the footwear brand, Heidi Cooley helped drive profitability and turn the brand “into a cultural zeitgeist.”
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Courtesy of Uber
Uber and Instacart deepen tie-up with advertising integration
The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace.
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Courtesy of Ally
Ally’s WNBA deal brings it closer to gender parity in sports media spend
The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who features in social content around a sweepstakes.
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Courtesy of Lowe’s
Lowe’s bets on sports video games to drive up Gen Z brand loyalty
A new pact with EA Sports will put the home improvement retailer’s rewards program front-and-center in titles like Madden and College Football.
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Permission granted by Heineken
Heineken flips phones for IRL interactions
A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight socializing.
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Drew Angerer via Getty Images
The social traveler: Here’s what the numbers say
Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place featured on screen.
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Courtesy of Panera
Panera reintroduces brand with focus on dine-in cafe experience
“It Just Meals Good,” the chain’s first work from 72andSunny, captures a variety of occasions for eating at Panera, whether catching up with a kid or an ex.
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Photo illustration: BeReal; Getty Images
BeReal launches US advertising platform led by former TikTok exec
Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks.
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Permission granted by Subway
Subway hires CMO from PepsiCo beverages to lead global marketing
Greg Lyons, who left the Pepsi owner late last month, will join Subway as it shifts its creative account to Publicis Groupe’s Leo New York.
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Courtesy of Target
Target launches campaign highlighting spring merchandise
The campaign comes after the mass merchant announced a multibillion-dollar investment in stores, technology and supply chain.
