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Pinterest sees 2022 as a big year for spending—by men.
In a recent study the platform commissioned from Talkshoppe, Pinterest found that men were setting big goals for the new year, and actively planning to invest the time and money to reach those goals.
A Pinterest spokesperson said in an email, “From a millennial who uses Pinterest to manage his moods, to a dad who uses Pinterest every morning with his coffee and for financial tips, to a bald man looking for no-hair solidarity, one of Pinterest’s fastest growing demographics is men.
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