Retailers and e-commerce businesses know that Instagram is an important platform for their marketing efforts. Now consumers are increasingly turning to conversational commerce – engaging with brands in a privacy-centric manner via messenger tools to learn more about brands, their offers, and to get answers to questions in a convenient way.
With 83% of Instagram users discovering products or services in the app, embracing conversational commerce is a huge opportunity for brands to drive both engagement and revenue.
How is your brand leveraging Instagram Direct Message automation to proactively engage users? Download the playbook to learn: