Connected TV (CTV) is transforming the way brands engage with audiences, blending the precision of digital with the impact of television. Join us for an event to hear directly from Marketing Dive’s journalists, brand marketers, analysts and agency executives about what’s working and what’s not. Attendees will also learn about where the space is headed next. Register for free here: https://lnkd.in/eT2GnbHX
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,759 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Join us for a live virtual event on June 17 and learn from experts across industries about how loyalty programs are evolving to meet customer demands, the importance of data in customer retention and the strategies powering successful loyalty programs. Over four sessions, journalists from CX Dive, Restaurant Dive, Hotel Dive and Marketing Dive will discuss the following alongside industry experts: - Best practices on how to garner customer loyalty - Case studies from restaurant and hotel executives on how they’ve implemented and scaled successful loyalty programs - How best to invest in driving customer loyalty and ways to leverage customer data Register here for free today: https://lnkd.in/eAGZBJGj
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A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight the importance of socializing. https://lnkd.in/ev9Tn8s7
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Big investments are being made in connected TV (CTV) across the marketing ecosystem and goes to show how quickly viewing habits are changing. Join us for this free virtual event to learn about the new opportunities for marketers as TV advertising evolves. Save your seat here: https://lnkd.in/eruYMrkH #CTV #MarketingStrategy #DigitalAdvertising #CTVMarketing #AdvertisingTrends #MarketingInsights
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A new pact with EA Sports will put the home improvement retailer’s rewards program front-and-center in titles like Madden. https://lnkd.in/eJnB9pXi
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“It Just Meals Good,” the chain’s first work from 72andSunny, captures a variety of occasions for eating at Panera, whether catching up with a kid or an ex. https://lnkd.in/e4pxddVT
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Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains how “Yes, JCPenney” breaks through a “sea of sameness” in retail. https://lnkd.in/eEx2gYV2
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The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies. https://lnkd.in/gMECByaq