To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Yet, many brands struggle to produce engaging content that translates across multiple platforms. The bad news? Consumers are noticing. A recent survey of 1,000 U.S. consumers by Dynata found that 52% of respondents have been deterred from purchasing a product they might otherwise have considered buying, because of a poorly designed ad. Now the good news: creative automation can help. With an automated workflow strategy, marketing and design teams can streamline the production process, saving both time and resources.

This playbook by Celtra, a leader in enterprise software solutions, breaks down the benefits of creative automation, including:

• Modular, templated design systems
• How brand consistency yields customer loyalty
• Tailored assets and tone

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