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Dunkin’ Signs Its First College Athletes to Endorsement Deals

Basketball’s Deja Kelly, sprinter Matthew Boling join growing trend of athletes cashing in on new NCAA rules

Deja Kelly as her North Carolina Tar Heels played the Georgia Tech Yellow Jackets on Jan. 23 in Atlanta. 

Photographer: Rich von Biberstein/Icon Sportswire/Getty Images

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Dunkin’ is signing its first college athletes to endorsement deals as the scramble for NCAA players spreads.

Deja Kelly, a sophomore who plays women’s basketball at the University of North Carolina, and Matthew Boling, a sprinter and long jumper at the University of Georgia, will debut on Dunkin’s roster. As part of the arrangement, they’ll promote the coffee and doughnut brand on social channels and have their own co-branded meals in their college towns. Financial terms weren’t disclosed.