Shoppers are showing that they feel more comfortable visiting retail locations than they did early in the pandemic, due in part to the efforts retailers have made to ensure a clean, safe shopping experience. But as consumers choose where to spend their time and their money, backing up your efforts with evidence-based third-party validation is a smart move.
In the end, it’s all about future proofing your organization against risk and sharing with your customers that you’re invested in their well-being. In our new playbook, we highlight five areas you need to consider as you develop policies for health and safety in your stores.