Shoppers are showing that they feel more comfortable visiting retail locations than they did early in the pandemic, due in part to the efforts retailers have made to ensure a clean, safe shopping experience.  But as consumers choose where to spend their time and their money, backing up your efforts with evidence-based third-party validation is a smart move.

In the end, it’s all about future proofing your organization against risk and sharing with your customers that you’re invested in their well-being. In our new playbook, we highlight five areas you need to consider as you develop policies for health and safety in your stores. 

• Air and water quality – Learn to identify and mitigate risks. 
• Health services – Make sure you support well-being for all.
• Cleaning and sanitization procedures – Learn why it’s not all about disinfection.
• Emergency preparedness – Ensure built-in resilience for recovery.
• Stakeholder engagement – Communicate commitment and instill confidence.

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