Agencies
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AntonioGuillem/Getty Images Plus via Getty Images
Aquila shares progress report as it works to fix cross-media measurement
Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event.
By Chris Kelly • March 31, 2025 -
Courtesy of Heineken
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.
By Peter Adams • March 31, 2025 -
Courtesy of Utiq
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
By Aaron Baar • March 31, 2025 -
Spencer Platt via Getty Images
Global ad spending expectations sink on trade war uncertainty: WARC
The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.
By Peter Adams • March 27, 2025 -
Courtesy of JCPenney
JCPenney embraces social-first marketing with VaynerMedia hire
The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.
By Peter Adams • March 25, 2025 -
Leon Neal / Staff via Getty Images
IAB: AI adoption for campaigns lags amid data, transparency concerns
While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a road map.
By Aaron Baar • March 24, 2025 -
Wavebreakmedia via Getty Images
OpinionWhy 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
By Chris Kelly • March 20, 2025 -
Courtesy of Nature’s Sunshine
How Nature’s Sunshine cuts through ‘label candy’ in the supplement space
The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.
By Chris Kelly • March 19, 2025 -
Retrieved from Publicis on March 17, 2025
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
By Chris Kelly • March 18, 2025 -
Courtesy of Coca-Cola
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.
By Peter Adams • March 17, 2025 -
Retrieved from Wonder on March 14, 2025
Wonder bets on media network with Tastemade acquisition
The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs for brands.
By Aaron Baar • March 17, 2025 -
Courtesy of Amazon
Amazon shores up stronger CTV position with Complete TV solution
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
By Aaron Baar • March 10, 2025 -
Retrieved from Coca-Cola on March 05, 2025
Q&AWhat Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
By Chris Kelly • March 10, 2025 -
Permission granted by Vincent Peone
ColumnCampaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt
Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.
By Chris Kelly • March 7, 2025 -
luza studios via Getty Images
Publicis acquires Lotame to fortify data-driven marketing position
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.
By Peter Adams • March 6, 2025 -
Courtesy of Walmart
How Walmart Connect is growing the ‘connective tissue’ of retail media
The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.
By Chris Kelly • March 5, 2025 -
Courtesy of R/GA
R/GA goes indie, pivots to ‘new age’ marked by AI, consolidation
IPG sold the shop to private equity firm Truelink, which will spend at least $50 million to support investment in generative artificial intelligence.
By Chris Kelly • March 3, 2025 -
Courtesy of WPP
WPP strikes cautious note as macroeconomic uncertainty intensifies
Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major accounts.
By Peter Adams • March 3, 2025 -
Nanci Santos via Getty Images
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.
By Aaron Baar • March 3, 2025 -
Bruce Bennett via Getty Images
IHOP in-houses creative as part of bid to return to cultural relevance
The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.
By Peter Adams • Feb. 26, 2025 -
Retrieved from NFL on February 19, 2025
Q&AMark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms
The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.
By Chris Kelly • Feb. 24, 2025 -
Permission granted by PepsiCo Foods US
Sponsored by D3 (PepsiCo Foods US)The ultimate creative snack pack: in-house and external agencies
Combining agency experience with in-house expertise for the best of both worlds.
By Lani Chevlin and Molly Alesi, Senior Directors of Account Management - PepsiCo Foods US • Feb. 24, 2025 -
Justin Sullivan via Getty Images
Adobe secures data collaborations between brands, publishers with new tool
Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.
By Chris Kelly • Feb. 20, 2025 -
Permission granted by Welch’s
Q&AWelch’s CMO on shaking off staid marketing, embracing experiential
Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster.
By Peter Adams • Feb. 12, 2025 -
Illustration: Madeline McMahon for Industry Dive
Super Bowl LIX: Analyzing the game’s advertising and engagement data
The big game’s ads, broken down by key stats reflecting cost, reach, performance and more.
By Sara Karlovitch • Feb. 10, 2025
