The Latest
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Courtesy of Stanley 1913
‘We’re not just a hot cup company’: What’s next for Stanley
Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.
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Permission granted by 818 Tequila
Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing
CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall Jenner-founded brand.
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Retrieved from YouTube on April 28, 2025
Sephora stakes its claim in skin care with multichannel campaign
“Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming audio.
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Courtesy of Publicis Groupe
Publicis acquires Adopt to strengthen connection to sports culture
The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony Edwards.
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Courtesy of Chipotle
Chipotle brings trading card mania to Roblox with new experience
Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds.
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Courtesy of 7-Eleven
7-Eleven teams with Live Nation for nostalgic music festival activations
Immersive, social-first activations are intended to be reminiscent of in-store experiences as the chain works to connect with consumers around culture.
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gorodenkoff via Getty Images
Digital video ad spend to grow 14% in 2025: IAB
Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.
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Courtesy of WPP
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans
Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some clients hard.
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Nanci Santos via Getty Images
EDO extends data interoperability for TV outcomes measurement
Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.
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dolgachov via Getty Images
Media usage poised to dip in 2025: Here’s what the numbers say
This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009.
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Justin Sullivan via Getty Images
Google’s ad business remains robust despite macro, regulatory threats
The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.
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Courtesy of The Coca-Cola Company
Powerade celebrates next generation of soccer stars in global campaign
The Coca-Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.
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Retrieved from Gopuff press release.
Gopuff enhances in-house ads platform with new incrementality solutions
The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.
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Courtesy of Peloton
Peloton CMO departs as fitness brand shakes up marketing group
Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with the NFL’s Watt brothers.
Updated April 24, 2025 -
Retrieved from Adobe on April 24, 2025
NFL, Adobe team up for AI-powered league and fan-generated content
Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app.
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Justin Sullivan via Getty Images
Deep DiveWhat’s next as Google keeps cookies amid challenges to its dominance
The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.
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Courtesy of Meta
ColumnSociable: Threads ads expand to all Meta advertisers
After initial testing with brands like Wendy’s, access to Threads ads is now widely available.
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Courtesy of Jim Beam
Jim Beam ages its marketing strategy for the budget-minded consumer
The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.
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Giuliano Benzin via Getty Images
OpinionDo the upfronts still matter?
The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.
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Courtesy of Axe
Axe leans on Pete Davidson’s wisdom to help men level up their rizz
The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.
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Courtesy of Welch’s Fruit Snacks
Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids
The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging.
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Courtesy of Zaxbys
Q&AZaxbys’ CMO on breaking through the chicken category with ‘sauce’
The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces and cool charisma.
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Permission granted by Hotels.com
Hotels.com returns to mascot-focused marketing with Bellboy character
The anthropomorphic hotel desk bell promotes savings in a new campaign spanning Instagram, TikTok, YouTube and the brand’s website and app.
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Courtesy of Gatorade
Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’
“Lose More. Win More.” was created with TBWA/Chiat/Day LA and pays tribute to the hard work it takes to reach icon status.
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Daphne Howland/Marketing Dive
Most consumers will pay 25% more for their favorite brands, survey finds
Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.
