Mobile
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Courtesy of Heineken
Heineken promotes a world without social media with creators, Joe Jonas
“Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil Cherry and Paul Olima.
By Aaron Baar • May 1, 2025 -
Justin Sullivan via Getty Images
Meta’s ad biz stays strong but economic, regulatory uncertainty looms
Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.
By Chris Kelly • May 1, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Pantene
Pantene turns Alix Earle’s viral TikTok post into collection, campaign
The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower.
By Jessica Deyo • May 1, 2025 -
Permission granted by Keebler
How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap
The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.
By Chris Kelly • May 1, 2025 -
Retrieved from Gopuff press release.
Gopuff enhances in-house ads platform with new incrementality solutions
The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.
By Aaron Baar • April 24, 2025 -
Retrieved from Adobe on April 24, 2025
NFL, Adobe team up for AI-powered league and fan-generated content
Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app.
By Jessica Deyo • April 24, 2025 -
Courtesy of Axe
Axe leans on Pete Davidson’s wisdom to help men level up their rizz
The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.
By Peter Adams • April 23, 2025 -
Courtesy of Lyft
Lyft Media teams with StackAdapt for programmatic in-app advertising
The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.
By Aaron Baar • April 17, 2025 -
Courtesy of CoComelon
Kids entertainment brand CoComelon lends a hand in first brand campaign
“CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.
By Jessica Deyo • April 17, 2025 -
Courtesy of Uber
Uber and Instacart deepen tie-up with advertising integration
The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace.
By Aaron Baar • April 14, 2025 -
Permission granted by Heineken
Heineken flips phones for IRL interactions
A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight socializing.
By Aaron Baar • April 10, 2025 -
Photo illustration: BeReal; Getty Images
BeReal launches US advertising platform led by former TikTok exec
Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks.
By Jessica Deyo • April 10, 2025 -
Permission granted by JCPenney
How JCPenney’s new brand positioning is subverting consumer expectations
“Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of sameness” in retail.
By Chris Kelly • April 10, 2025 -
Retrieved from TikTok on August 04, 2020
Sociable: Trump extends US TikTok sell-off deadline once again
The ByteDance-owned app will now have until June 18 to work out a deal.
By Andrew Hutchinson • April 7, 2025 -
Savusia Konstantin via Getty Images
In-game ads drive 27% of mobile gamers to purchase a new product: Zynga
Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.
By Aaron Baar • April 3, 2025 -
Courtesy of Snap
Wendy’s nets nearly 52M impressions in single day with Snap ad product
Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.
By Jessica Deyo • April 3, 2025 -
Courtesy of Emplifi
Sociable: What consumers expect from brands on social in 2025
Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi’s latest “Social Pulse” report.
By Andrew Hutchinson • April 2, 2025 -
Courtesy of Roblox
Roblox scales rewarded video ad offering via Google partnership
Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.
By Sara Karlovitch • April 1, 2025 -
Courtesy of Hellmann’s
Hellmann’s turns ketchup into currency to push mayo, fries combo
Consumers can use the cameras on their mobile devices to scan spare ketchup packets and generate a coupon for Hellmann’s Mayonnaise.
By Jessica Deyo • March 31, 2025 -
Courtesy of DoorDash
Ben & Jerry’s, Red Bull lift sales with new DoorDash advertiser solution
A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to an internal analysis.
By Aaron Baar • March 27, 2025 -
Courtesy of Molson Coors
Coors Light taps AI to turn baseball fans’ obstructed views into brews
“Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash prize via Venmo.
By Jessica Deyo • March 27, 2025 -
Courtesy of The Coca-Cola Company
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.
By Chris Kelly • March 26, 2025 -
Ivan Pantic via Getty Images
How TikTok’s new search ad format helps Eventbrite inspire eventgoers
The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.
By Jessica Deyo • March 20, 2025 -
Courtesy of Pizza Hut
Pizza Hut introduces second-screen mobile companion for March Madness
The digital experience can be accessed via Instagram and leverages Meta AI to dish out real-time game reactions, hot takes and exclusive offers.
By Aaron Baar • March 20, 2025 -
Retrieved from Buffer on March 18, 2025
Sociable: Longer clips are gaining traction on TikTok, data shows
Consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads.
By Andrew Hutchinson • March 17, 2025
