Connected TV (CTV) is transforming the way brands engage with audiences, blending the precision of digital with the impact of television. Join us for an event to hear directly from Marketing Dive’s journalists, brand marketers, analysts and agency executives about what’s working and what’s not. Attendees will also learn about where the space is headed next. Register for free here: https://lnkd.in/eT2GnbHX
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,754 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains how “Yes, JCPenney” breaks through a “sea of sameness” in retail. https://lnkd.in/eEx2gYV2
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The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies. https://lnkd.in/gMECByaq
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Customer loyalty is no longer just about points and perks. Today’s consumers want connection, consistency, and value. Join us for a free virtual event to hear how experts across industries are evolving loyalty programs to meet modern customer demands. We’ll dive into the role of data in retention and explore the strategies behind today’s most successful loyalty efforts. Register here: https://lnkd.in/eAGZBJGj
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