Working with influencers doesn’t have to be daunting. 

In fact, as influencer marketing matures and barriers to entry are falling away, today’s retailers now have new opportunities to connect with their customers in new and meaningful ways.

So, how will influencer marketing continue to shift in the year ahead? In an industry that is notoriously difficult to predict, this playbook highlights five trends that brand marketers should pay attention to in the year ahead.  Download this playbook to learn:

• How affiliate programs can grow into influencer programs
• When programs are split into levels, how brands can find success across tiers
• New ways of looking at costs
• Why video is crucial
• The importance of relationship depth and breadth

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