Sustainability News

Coca-Cola Wants You to Recycle Soda Bottles. That Won't Keep Plastics Out of Your Body

In an Earth Day campaign, Bill Nye shows what an ideal recycling system looks like—but our reality is far from it

bill nye as a stop motion character — Only about 9% of plastic waste in the U.S. gets recycled, according to the EPA.Coca-Cola

By Kathryn Lundstrom

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

It’s Earth Month, and we all know what that means. Every brand on the planet wants to talk to you, dear gentle consumer, about how much they love the environment.

Coca-Cola released a beautiful ad this week animated by Mackinnon & Saunders, the production company behind movies like Fantastic Mr. Fox and Corpse Bride. It’s also voiced by America’s favorite scientist, Bill Nye. The 3-minute film features a plastic rendition of the “science guy” walking viewers through an ideal recycling system.

The

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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