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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,472 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Roblox will take the next step in reaching out to brands by making immersive video ads available to all advertisers on its platform, giving marketers a scaleable way to reach the platform’s Gen Z-heavy audience without the need to build custom 3D content.
Why video is key to Roblox’s evolving advertising strategy
marketingdive.com
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Amazon’s ad sales segment grew 24% in Q1, contributing to an impressive earnings report. While most of the category’s growth still comes from sponsored product ads, executives touted promising early results from the introduction of commercials to Prime Video:
Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut
marketingdive.com
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At the NewFronts, Google harped on how CTV could build a better ecosystem without the baggage of third-party cookies. The company’s pitch centered on a sprawling partnership ecosystem and solutions like PAIR, which is being made open-source to the IAB Tech Lab:
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
marketingdive.com
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Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.
Influencers sway consumers but authenticity loses some clout, study says
marketingdive.com
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“Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear.”
Gopuff strategizes ‘next chapter’ with largest-ever national campaign
marketingdive.com
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The deal follows a similar one with Coca-Cola and arrives as the tech giant expands its relationship with publisher Axel Springer and makes its Copilot AI companion available to all advertisers.
Estée Lauder boosts generative AI ambitions with expanded Microsoft deal
marketingdive.com
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Sheetz is celebrating dialed-in consumers with a campaign that imagines their id-fueled inner voices as Freakz — red puppets that fall somewhere between Taz from “Looney Tunes” and Animal from “The Muppets.”
Campaign Trail: Sheetz encourages fans to unleash their inner Freakz
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Corona Premier has appointed former NCAA football player and Bachelor contestant Matt James as its first-ever director of lifestyle. The appointment comes with a brand refresh aimed at encouraging an active lifestyle.
Corona Premier names director of lifestyle for new fitness-focused push
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Google had a robust Q1 on the advertising front while executives were eager to tout advances in generative AI. While the core search business continues to perform well, analysts cautioned its future isn’t assured amid a regulatory crackdown and questions over AI’s longer-term impact:
Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand
marketingdive.com