ON DEMAND WEBINAR
Duration: 1 hour

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U.S. digital retail media advertising has grown nearly $10B from 2021. As more and more retailers launch media networks—and more and more brands partner with them—video has the power to play an important role in capturing consumers’ attention and inspiring their purchases.

Today, the value of video goes beyond click-through rates and sales conversions; using video benefits advertisers throughout the customer journey—from awareness to consideration to purchase. Designed for retail marketers and featuring a panel of experts, this must-see webinar will walk you through the value of video advertising for retail media networks and brands. It will discuss key reasons your retail media strategy should include video. By the end of the webinar, you will
understand:

• How video can support the customer journey
• Best practices for making sure ads deliver the highest value to shoppers
• How brands can activate video in their retail media strategy

SPEAKERS  

Elizabeth Marsten
Senior Director of Strategic Marketplaces Services
Tinuiti

Blake Hawkins
Head of Platform Partnerships
InMobi Commerce

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Maggie Siegler
Group Director
Retail Media at Dentsu