Video
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How MoonPie, SunChips are taking advantage of solar eclipse mania
Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event.
By Peter Adams • March 29, 2024 -
GroupM doubles down on women’s sports, with support from major brands
A new dedicated marketplace will be a part of the agency's upfronts strategy, aided by clients including Adidas and Unilever.
By Peter Adams • March 28, 2024 -
Trendline
Connected TV
Surging consumer adoption of CTV and has made it a key channel for marketers seeking to engage viewers who continue to move away from linear TV and towards streaming platforms.
By Marketing Dive staff -
Deep Dive
Why the latest TikTok ban attempt is different — and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
By Jessica Deyo • March 21, 2024 -
Inside NBCUniversal’s plans to turn TV into a performance marketing channel
In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24.
By Chris Kelly • March 20, 2024 -
PNC leans on ‘boring’ label in new marketing campaign
A J.D. Power analyst asserted the bank’s ads, created with Arnold Worldwide, may challenge customers to see the meaning of “boring” differently.
By Caitlin Mullen • March 19, 2024 -
Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging
“The Juice That Starts It All” nods to the brand’s over 70-year history while attempting to sway younger audiences via social media placements.
By Jessica Deyo • March 19, 2024 -
How Bubly aims to shake up sparkling water with new Burst brand extension
Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas.
By Peter Adams • March 19, 2024 -
Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years
“You Have Good Taste” spans social, TV and digital and marks a substantial increase in marketing investment for the Nestlé-owned brand.
By Peter Adams • March 18, 2024 -
Sponsored by Firework
Embracing the era of video-first marketing: 5 undeniable consumer stats
Does your marketing strategy match your audiences’ expectations?
March 18, 2024 -
Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences
Developed with the automaker’s dedicated African American agency Culture Brands, “The Drop” is part of its larger “Okay Hyundai” program.
By Peter Adams • Updated March 15, 2024 -
Garnier launches new line with biggest investment in over 10 years
Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.
By Peter Adams • March 14, 2024 -
‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer
Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value metaverse marketing tactics.
By Peter Adams • March 13, 2024 -
GNC fuels everyday workout routines for March Madness tie-up
Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.
By Jessica Deyo • March 12, 2024 -
Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’
Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign.
By Peter Adams • March 11, 2024 -
Michaels promotes online MakerPlace with ‘Respect the Handmade’
The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy.
By Jessica Deyo • March 8, 2024 -
ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck
Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.
By Peter Adams • March 8, 2024 -
Apple highlights iPhone 15 Pro in live-action manga film
The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.”
By Jessica Deyo • March 7, 2024 -
Whirlpool helps singles clean up their dating profiles
Research from the brand found the ability to do household chores is a top priority for 94% of people seeking a romantic partnership.
By Sara Karlovitch • March 5, 2024 -
Spanx pushes into apparel with first-ever global campaign
“We Live in Spanx” includes partnerships with Meta and YouTube, and the brand is the exclusive sponsor of a Women’s History Month hub on Hulu.
By Jessica Deyo • March 4, 2024 -
How Athleta’s ‘Find Your Movement’ campaign evolves the brand
The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.
By Jessica Deyo • March 1, 2024 -
Tubi refreshes brand to build on momentum with young, diverse audiences
The most-watched free ad-supported streaming service in the U.S. rolled out sonic branding and a more vibrant visual style from design agency Dixon Baxi.
By Chris Kelly • Feb. 29, 2024 -
Gap reworks Jungle’s TikTok hit to show off spring linen collection
New ads directed by Jungle members emulate the music video for “Back on 74,” which went viral on TikTok due to its elaborate dance choreography.
By Peter Adams • Feb. 29, 2024 -
Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience
A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.
By Peter Adams • Feb. 28, 2024 -
Gatorade expands presence in hydration market with Gatorade Water
The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness.
By Aaron Baar • Feb. 28, 2024 -
What’s old is new: Food and beverage brands put a modern spin on retro packaging
Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging.
By Shefali Kapadia • Feb. 27, 2024