The State of Partnership Marketing

Partnerships have come a long way. But new research shows that brands still face management hurdles ranging from measuring value to proving it to the C-suite.

How does your program stack up?
Grab this report to see key results from a survey of 110 execs about their partnerships today, their program goals, and what they see as their biggest hurdles.

This survey asks respondents to report:
  • Which type of partnerships do you have? How many partners do you manage?
  • How much revenue is driven by partnerships? Is it measurable?
  • How satisfied are you with your current partner management and tracking methods?