Ad Tech
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AntonioGuillem/Getty Images Plus via Getty Images
Aquila shares progress report as it works to fix cross-media measurement
Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event.
By Chris Kelly • March 31, 2025 -
Courtesy of Heineken
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.
By Peter Adams • March 31, 2025 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Utiq
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
By Aaron Baar • March 31, 2025 -
Courtesy of DoorDash
Ben & Jerry’s, Red Bull lift sales with new DoorDash advertiser solution
A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to an internal analysis.
By Aaron Baar • March 27, 2025 -
Leon Neal / Staff via Getty Images
IAB: AI adoption for campaigns lags amid data, transparency concerns
While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a road map.
By Aaron Baar • March 24, 2025 -
Canva/ Photocreo
Sponsored by AdButlerThe future of advertising is owned media networks—those that wait will lose
Third-party ads are pricier, privacy rules tighter—smart companies are shifting to owned media.
March 24, 2025 -
Ivan Pantic via Getty Images
How TikTok’s new search ad format helps Eventbrite inspire eventgoers
The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.
By Jessica Deyo • March 20, 2025 -
Wavebreakmedia via Getty Images
OpinionWhy 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
By Chris Kelly • March 20, 2025 -
Retrieved from Publicis on March 17, 2025
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
By Chris Kelly • March 18, 2025 -
Courtesy of Adobe
Estée Lauder continues generative AI push with Adobe integration
The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.
By Chris Kelly • March 12, 2025 -
Courtesy of Amazon
Amazon shores up stronger CTV position with Complete TV solution
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
By Aaron Baar • March 10, 2025 -
Retrieved from Coca-Cola on March 05, 2025
Q&AWhat Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
By Chris Kelly • March 10, 2025 -
luza studios via Getty Images
Publicis acquires Lotame to fortify data-driven marketing position
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.
By Peter Adams • March 6, 2025 -
Scott Olson via Getty Images
Target’s digital ad unit delivers $2B in value for embattled retailer
Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year.
By Peter Adams • March 5, 2025 -
Courtesy of Walmart
How Walmart Connect is growing the ‘connective tissue’ of retail media
The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.
By Chris Kelly • March 5, 2025 -
Kena Betancur via Getty Images
Retail media’s impact on holiday advertising rises: Sensor Tower
The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber seeing the largest gains.
By Peter Adams • Feb. 25, 2025 -
Sling TV to provide a home for Sabio’s Creator TV
The tie-up with the free ad-supported television channel Creator TV points to ongoing growth in streaming and interest in user-generated content.
By Aaron Baar • Feb. 24, 2025 -
Permission granted by Walmart
Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration
Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.
By Chris Kelly • Feb. 21, 2025 -
Justin Sullivan via Getty Images
Adobe secures data collaborations between brands, publishers with new tool
Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.
By Chris Kelly • Feb. 20, 2025 -
Courtesy of Dollar Shave Club
Why Dollar Shave Club picked a CRM purpose-built for consumer brands
A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.
By Chris Kelly • Feb. 20, 2025 -
AndreyPopov via Getty Images
Trade Desk’s big bet on AI in advertising hits rollout snags
Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people mistakes.”
By Peter Adams • Feb. 18, 2025 -
Jirapong Manustrong via Getty Images
Publicis Groupe is confident in the face of expected industry tumult
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
By Aaron Baar • Feb. 10, 2025 -
Courtesy of Roku
Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads
Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart.
By Aaron Baar • Feb. 10, 2025 -
Noah Berger/Getty Images for Amazon Web Services via Getty Images
Amazon’s bet on Prime Video ads pays off as advertiser pool widens
While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non-endemic brands.
By Peter Adams • Feb. 7, 2025 -
Courtesy of Dentsu
Dentsu brings Adobe’s generative AI acumen to data, identity offering
The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, Merkury.
By Aaron Baar • Feb. 3, 2025
