We all know the CPG landscape has undergone a monumental shift during the pandemic years, and truly understanding the trends is essential to business success and continuity.

For example, one surprising statistic is that despite the rise in online shopping, 95% of food purchases are still made in-store. The right data in the right hands enables sales reps to build stronger relationships with grocery channel partners and to drive sales. Investing in a modern cloud solution that’s fully interconnected between departments can help. This infographic calls out some of the ways it does that, including:

• Delivering better Retail Execution and Trade Promotion management capabilities than a piecemeal legacy approach 
• Offering the ability to compare past and present promotions to learn about customers and their needs and desires
• Creating real-time visibility into the status of inventories or deliveries, eliminating useless, stale data

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