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Ryan Reynolds is launching a new nonprofit that aims to make creative careers more accessible to production hopefuls from underrepresented communities.
During a Cannes Lions panel hosted by Bloomberg, the Maximum Effort founder announced the formation of Creative Ladder, a 501(c)(3) organization that will offer programs and services for students and emerging talent interested in marketing, advertising, design and commercial production. The goal is to build a pipeline to creative career paths previously out of reach for many marginalized communities.
“We started talking about Creative Ladder right after we launched the Group Effort Initiative, so I am so thrilled the day is finally here,” Reynolds said in a statement.
