WEBINAR ON DEMAND
Duration: 1 hour

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Aggregating customer data to create a single source of truth is critical for accurately measuring key performance indicators (KPIs) and developing personalized experiences. But marketers struggle to find not only a single customer data platform capable of storing all of the data in one place—regardless of source, format, method, or velocity—but also one that provides advanced data sharing capabilities that enable deeper data insights.

Find out how leading brands like Asics and Glossier are successfully leveraging tools to connect and unify data sources and make the most of their customer data. Highlights include:

• The search for the single source of truth
• How to mend the disconnect between marketing and operational sides
• Use-cases demonstrating how customers have made the most of their existing data cloud technology

SPEAKER  

Lourenco Mello
Product Marketing Lead
Snowflake