Mobile


  • PepsiCo's Starry
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    Courtesy of PepsiCo
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    Starry ties free soda to hot temps as extreme weather sways marketing

    The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.

    By July 25, 2025
  • YouTube AI in shorts
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    Retrieved from YouTube on July 24, 2025
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    Sociable: Inside YouTube’s new generative AI features for Shorts

    Among the latest additions is image-to-video animation, which can turn your photos into animated elements.

    By Andrew Hutchinson • July 24, 2025
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Spotify and Netflix collaborate around "Happy Gilmore 2"
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    Courtesy of Spotify
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    Spotify tees up excitement for ‘Happy Gilmore 2’ with in-app mobile game

    The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a personalized “Happy” playlist.

    By Aaron Baar • July 24, 2025
  • A personalized Taco Bell advertisement at a bus stop.
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    Courtesy of Taco Bell
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    Taco Bell boosts fan-created mobile orders with free advertising

    Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it’s been shared.

    By July 24, 2025
  • Velveeta's "Respect the Drip" campaign imagery
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    Courtesy of Kraft Heinz
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    Velveeta says ‘Respect the Drip’ for first major campaign in 2 years

    The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.

    By July 24, 2025
  • Wendy's Meal of Misfortune collaboration with "Wednesday" is displayed against a purple backdrop
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    Permission granted by Wendy’s
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    Wendy’s marketing embraces the macabre with ‘Wednesday’ collaboration

    The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game.

    By July 23, 2025
  • Sydney Sweeney for American Eagle's fall 2025 campaign, "Sydney Sweeney Has Great Jeans."
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    Courtesy of American Eagle
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    Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

    The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial intelligence-powered Snapchat try-on experience.

    By July 23, 2025
  • A woman and two girls walk back to school in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney builds on promising brand push with ‘Back-to-It’ campaign

    The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok Branded Mission.

    By July 21, 2025
  • Volkswagen app on smartphone
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    Courtesy of Volkswagen
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    Volkswagen accelerates tech transformation with new digital AOR

    CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz.

    By July 21, 2025
  • Chips Ahoy limited-edition "Stranger Things" packaging
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    Courtesy of Mondelēz International
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    Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie

    The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate into real-life prizes.

    By July 21, 2025
  • Sun Bum Club
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    Retrieved from Sun Bum on July 15, 2025
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    How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community

    The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

    By July 17, 2025
  • Discord Orbs
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    Retrieved from Discord on July 17, 2025
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    Discord strengthens pitch to advertisers with new Orbs virtual reward

    Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop. 

    By Aaron Baar • July 17, 2025
  • Pacsun's "Denim Days" campaign imagery
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    Courtesy of Pacsun
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    Pacsun spotlights mall culture for denim campaign targeting Gen Z

    “Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super Brand Day event.

    By July 16, 2025
  • JanSport campaign imagery for it's "Always With You" campaign.
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    Courtesy of JanSport
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    Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

    The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

    By July 15, 2025
  • A smiling woman uses her phone while a man watches TV in the living room
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    Johnce via Getty Images
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    Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

    While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail.

    By Aaron Baar • July 10, 2025
  • Sprite Hurts So Good campaign image
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    Courtesy of Sprite
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    Sprite leans into Gen Z’s love for spicy flavors with global campaign

    Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

    By July 10, 2025
  • Snapchat American Eagle
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    Retrieved from Snapchat on July 10, 2025
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    American Eagle drives in-store back-to-school shopping with Snap Map

    The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.

    By July 10, 2025
  • Snapchat app download
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    Scott Olson/Getty Images via Getty Images
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    DoubleVerify, IAS develop attention measurement solutions for Snap

    DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

    By Aaron Baar • July 2, 2025
  • Delivered to Sephora campaign
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    Courtesy of Sephora
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    Sephora doles out Lyft credits to transport shoppers to its stores

    “Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping bonanza. 

    By July 2, 2025
  • Powerade Xtra Sour
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    Courtesy of Powerade
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    Powerade powers up user-generated content challenge on TikTok

    The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

    By July 2, 2025
  • A person holds a smartphone showing the Starbucks app
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    Courtesy of Starbucks
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    Will AI ‘completely rewire’ loyalty programs?

    Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

    By Michael Brady • July 2, 2025
  • A Star Wars fan dressed as a jedi holds up a blue lightsaber toy
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    Permission granted by The Coca-Cola Company
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    Coke brings personalized touch to Disney ‘Star Wars’ collaboration

    “Refresh Your Galaxy” was made by WPP’s bespoke Open X agency for Coke in collaboration with Disney and features an AR experience.

    By July 1, 2025
  • Pinterest visual search
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    Retrieved from Pinterest on June 24, 2025
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    Sociable: Pinterest shares tips for aligning Pin listings with visual search

    The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user habits.

    By Andrew Hutchinson • June 26, 2025
  • LG Electronics' "Radio Optimism" campaign imagery.
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    Courtesy of LG Electronics
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    LG continues positivity push with AI-powered ‘Radio Optimism’

    An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ones. 

    By Aaron Baar • June 26, 2025
  • A row of four cups with illustrations of "Happy Gilmore 2" characters are lined up next to a Subway sandwich.
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    Permission granted by Subway
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    Subway enters Happy Gilmore’s headspace with digital experience

    The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character enters when golfing. 

    By Updated June 27, 2025