Mobile
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Starry ties free soda to hot temps as extreme weather sways marketing
The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.
By Peter Adams • July 25, 2025 -
Retrieved from YouTube on July 24, 2025
Sociable: Inside YouTube’s new generative AI features for Shorts
Among the latest additions is image-to-video animation, which can turn your photos into animated elements.
By Andrew Hutchinson • July 24, 2025 -
Explore the Trendline➔
zhuweiyi49 via Getty ImagesTrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Spotify tees up excitement for ‘Happy Gilmore 2’ with in-app mobile game
The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a personalized “Happy” playlist.
By Aaron Baar • July 24, 2025 -
Taco Bell boosts fan-created mobile orders with free advertising
Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it’s been shared.
By Sara Karlovitch • July 24, 2025 -
Velveeta says ‘Respect the Drip’ for first major campaign in 2 years
The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.
By Jessica Hammers • July 24, 2025 -
Wendy’s marketing embraces the macabre with ‘Wednesday’ collaboration
The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game.
By Peter Adams • July 23, 2025 -
Why American Eagle tapped Sydney Sweeney for its priciest campaign yet
The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial intelligence-powered Snapchat try-on experience.
By Jessica Hammers • July 23, 2025 -
JCPenney builds on promising brand push with ‘Back-to-It’ campaign
The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok Branded Mission.
By Chris Kelly • July 21, 2025 -
Volkswagen accelerates tech transformation with new digital AOR
CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz.
By Peter Adams • July 21, 2025 -
Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie
The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate into real-life prizes.
By Jessica Hammers • July 21, 2025 -
Retrieved from Sun Bum on July 15, 2025
How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community
The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.
By Chris Kelly • July 17, 2025 -
Retrieved from Discord on July 17, 2025
Discord strengthens pitch to advertisers with new Orbs virtual reward
Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop.
By Aaron Baar • July 17, 2025 -
Pacsun spotlights mall culture for denim campaign targeting Gen Z
“Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super Brand Day event.
By Jessica Hammers • July 16, 2025 -
Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z
The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.
By Jessica Hammers • July 15, 2025 -
Samsung Ads bows ad solution to turn CTV viewers into mobile gamers
While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail.
By Aaron Baar • July 10, 2025 -
Sprite leans into Gen Z’s love for spicy flavors with global campaign
Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.
By Chris Kelly • July 10, 2025 -
Retrieved from Snapchat on July 10, 2025
American Eagle drives in-store back-to-school shopping with Snap Map
The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.
By Jessica Hammers • July 10, 2025 -
DoubleVerify, IAS develop attention measurement solutions for Snap
DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.
By Aaron Baar • July 2, 2025 -
Sephora doles out Lyft credits to transport shoppers to its stores
“Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping bonanza.
By Jessica Hammers • July 2, 2025 -
Powerade powers up user-generated content challenge on TikTok
The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.
By Sara Karlovitch • July 2, 2025 -
Will AI ‘completely rewire’ loyalty programs?
Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.
By Michael Brady • July 2, 2025 -
Coke brings personalized touch to Disney ‘Star Wars’ collaboration
“Refresh Your Galaxy” was made by WPP’s bespoke Open X agency for Coke in collaboration with Disney and features an AR experience.
By Peter Adams • July 1, 2025 -
Retrieved from Pinterest on June 24, 2025
Sociable: Pinterest shares tips for aligning Pin listings with visual search
The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user habits.
By Andrew Hutchinson • June 26, 2025 -
LG continues positivity push with AI-powered ‘Radio Optimism’
An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ones.
By Aaron Baar • June 26, 2025 -
Subway enters Happy Gilmore’s headspace with digital experience
The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character enters when golfing.
By Peter Adams • Updated June 27, 2025