ON DEMAND WEBINAR
Duration: 1 hour

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Brands today have no shortage of options for rewarding their customers — from coupons and discounts to loyalty memberships, referral programs, and bundling offers (among others). But executing ever-more sophisticated promotions strategies requires companies to rely on ever-more sophisticated technology that span every single customer touchpoint — which can stretch development teams thin.

As brands design promotions strategies that help them meet their goals, they benefit from using technology that’s purpose-built for taking a holistic approach to promotions and loyalty.

This webinar will discuss how cutting-edge technology can serve as the foundation for that holistic approach, helping brands drive better outcomes. It will share insights from executives at Eddie Bauer who have achieved a tremendous margin increase using dynamic discounts. The webinar will cover:

• Why a holistic approach to promotions is essential for businesses
• How deploying a promotions engine helped Eddie Bauer increase margin through their promotional campaigns
• The benefits of using a composable commerce solution for promotions rather than developing a rules engine in-house

SPEAKERS  

Angela Gow
Director, Site Merchandising & Email
Eddie Bauer

Chris Mills
SVP & General Manager North America
Talon.One