The Latest
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Permission granted by JCPenney
How JCPenney’s new brand positioning is subverting consumer expectations
“Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of sameness” in retail.
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Courtesy of Lowe’s
Lowe’s bets on sports video games to drive up Gen Z brand loyalty
A new pact with EA Sports will put the home improvement retailer’s rewards program front-and-center in titles like Madden and College Football.
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Permission granted by Heineken
Heineken flips phones for IRL interactions
A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight socializing.
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Drew Angerer via Getty Images
The social traveler: Here’s what the numbers say
Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place featured on screen.
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Courtesy of Panera
Panera reintroduces brand with focus on dine-in cafe experience
“It Just Meals Good,” the chain’s first work from 72andSunny, captures a variety of occasions for eating at Panera, whether catching up with a kid or an ex.
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Photo illustration: BeReal; Getty Images
BeReal launches US advertising platform led by former TikTok exec
Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks.
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Permission granted by Subway
Subway hires CMO from PepsiCo beverages to lead global marketing
Greg Lyons, who left the Pepsi owner late last month, will join Subway as it shifts its creative account to Publicis Groupe’s Leo New York.
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Courtesy of Target
Target launches campaign highlighting spring merchandise
The campaign comes after the mass merchant announced a multibillion-dollar investment in stores, technology and supply chain.
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Courtesy of Minute Maid
Why Minute Maid is teaming with WWE to punch up its new brand platform
The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work.
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Alexander Koerner / Stringer via Getty Images
Google Cloud touts new AI tools to simplify marketing, customer experience
At Google Cloud’s Next ’25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.
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Permission granted by Cécred
Beyoncé’s Cécred tells real women’s stories in first brand campaign
Created with Wieden+Kennedy, “A Deeper Understanding of Hair” revolves around a documentary-style film that details real hair care experiences.
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Courtesy of 3M Company
Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning
“The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.
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Permission granted by The Hershey Company
Kit Kat protects downtime in a chaotic world with Break Brothers
The brand’s first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.
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Courtesy of Domino’s
Domino’s expands remit of AOR WorkInProgress after campaign wins
The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators.
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Courtesy of WPP
WPP inches away from legacy ID solutions with InfoSum acquisition
The deal ramps up the holding group’s AI-powered data and identity capabilities at a time of widespread signal loss for marketers.
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Courtesy of Bloomberg Media
ColumnCampaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads
Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by Wieden+Kennedy New York.
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Retrieved from TikTok on August 04, 2020
Sociable: Trump extends US TikTok sell-off deadline once again
The ByteDance-owned app will now have until June 18 to work out a deal.
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Chip Somodevilla via Getty Images
How CMOs can stay reactive as Trump tariff chaos threatens budgets
Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, analysts say.
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Permission granted by Captain Morgan
Marketers are moving at the speed of culture — but can they define it?
Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event on April 2.
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Courtesy of Dove
Dove addresses BO at concerts with music festival-focused campaign
“Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they look to score event tickets.
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Permission granted by Kellanova
How Kellanova’s clean room is improving targeting and lifting sales
The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.
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Courtesy of Snap
Wendy’s nets nearly 52M impressions in single day with Snap ad product
Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.
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Savusia Konstantin via Getty Images
In-game ads drive 27% of mobile gamers to purchase a new product: Zynga
Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.
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Courtesy of Emplifi
Sociable: What consumers expect from brands on social in 2025
Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi’s latest “Social Pulse” report.
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Courtesy of Olaplex
Why Olaplex is leading with emotion for its latest refresh, campaign
CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.
